Archive for March, 2009
On-line Trust, More than Liking
This post might be a little heavy going, but the topics are important in understanding how we can be (and are) manipulated, and how businesses can (and should) go about building trust in an on-line, social media driven world. Last week I attended the Wealth of Networks conference, looking at the challenges of Next Generation [...]
The Broadcast Anomaly
South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing. In between the Digital [...]
Creating Valuable Artefacts
Artefacts - things left behind by ancient civilisations. Tangible items that remain, things that you can see and hold, that give a sense of history. “Create valuable artefacts.” I’m not sure where the phrase originated, but it is one that has stuck with me for many years. It might have come from a conversation with a developer, in talking [...]
