Archive for June, 2009
Social Media Inside
Last week’s workshop on using social media for internal communications at Melcrum was a packed house and a packed agenda. As intranets become less effective, and distributed working arrangements challenge traditional lines of communication, interest in social media is on the rise. Here are three examples of what people have been doing:
The JetBlue University, within [...]
Creating a Bad Social Media Habitat
The Campaign That Went Oops…
The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items.
It isn’t a great mental leap to [...]
Twitter to Replace the Phone?
Who needs telephones? We’ve got Twitter! Phone calls are all good and well, but by the time you’ve looked up the number, dialled it, listened to the ring tone and got through to the person you are trying to reach – or left the inevitable recorded message – you could have made a cup of coffee [...]
Beyond Social Media Strategy
After being caught calling myself a social media expert during the BBC Radio 5 Live Pods and Blogs program this morning, I’d better explain what I’ve been up to. Having stumbled into digital communication in the 80’s, I was always captivated by the ability of technology to change things. In the 90’s I was able to [...]
Engaging Employees – Social Media Inside
Are you happy in your job? Do you know what is expected of you in your role? If you answered yes to both, you are in a privileged minority. According to John H. Fleming, Chief Scientist at Gallup Consulting, 43% of employees in the UK are not engaged at work, while 17% are actively disengaged – [...]
The Social Media Expert – Wicked Problems And Failure
Twitter played host to a passionate discussion about social media experts earlier this week, kicked off by a blog post: 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – reading the post I would say he’s wrong on [...]
How To Dance Your Way To A Crowd
Yes, it’s a YouTube video. But do watch it, it’s a 3 minute 6 second lesson in launching a product or building a community. Filmed during the Sasquatch music festival last weekend, the character in this video danced his way to a following. However, the lesson isn’t about him, it is about the crowd. Here’s a [...]
