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Hey, that’s your business! Or it could be. Vandals pulled a large number of BT cables out of the ground in our local town (Camberley), leaving thousands of people and [...]

On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…

MediaCampLondon was a very organised unconference (and I mean that in a good way), kudos to Chris Hambly, Social Media Mafia,  and the rest of the team that enabled it to happen. A big thank you to SAE for providing a great venue. It was a little disconcerting for me, as over twenty years ago I planned [...]

What is happening to traditional broadcasters? Who are the new broadcasters? How should we use broadcast media? What is broadcast media becoming? How do companies communicate in the emerging broadcast world order? These were just some of the topics from the Rebecca Caroe/Creative Agency Secrets ”Should Brands be Broadcasters?” event.
It stimulated lots of thinking, and there are [...]

There has been a big increase in the amount of e-mail I am receiving of late. It has prompted me to revisit my rules for dealing with it. Here are three simple rules to get you through the interminable torrents of e-mail that much more efficiently.

The first e-mail rule: Touch each e-mail message but once.
Unless [...]