communication's archives
Social Media Inside
Last week’s workshop on using social media for internal communications at Melcrum was a packed house and a packed agenda. As intranets become less effective, and distributed working arrangements challenge traditional lines of communication, interest in social media is on the rise. Here are three examples of what people have been doing:
The JetBlue University, within [...]
Twitter to Replace the Phone?

Who needs telephones? We’ve got Twitter! Phone calls are all good and well, but by the time you’ve looked up the number, dialled it, listened to the ring tone and got through to the person you are trying to reach – or left the inevitable recorded message – you could have made a cup of coffee [...]
Beyond Social Media Strategy

After being caught calling myself a social media expert during the BBC Radio 5 Live Pods and Blogs program this morning, I’d better explain what I’ve been up to. Having stumbled into digital communication in the 80’s, I was always captivated by the ability of technology to change things. In the 90’s I was able to [...]
Engaging Employees – Social Media Inside

Are you happy in your job? Do you know what is expected of you in your role? If you answered yes to both, you are in a privileged minority. According to John H. Fleming, Chief Scientist at Gallup Consulting, 43% of employees in the UK are not engaged at work, while 17% are actively disengaged – [...]
Caught by a Spy – Easier Than it Sounds

If you are a regular Twitter user, you might have noticed that half of the world seems to have become a spy catcher of late. It turns that catching a spy via Twitter is easier than you might think. It also has some consequences for social capital, information security and general communication noise too.
You are a very fortunate individual if [...]
Replying Via Twitter
Today’s Twitter rage prompts me to write about @Replies. The habit of putting an “@” symbol in front of a Twitter message, to ‘direct’ it towards another user – has a curious history. They weren’t part of the original design of Twitter, which started as a micro-blogging platform, not an instant messaging system.
As early users [...]
Creating Valuable Artefacts

Artefacts - things left behind by ancient civilisations. Tangible items that remain, things that you can see and hold, that give a sense of history.
“Create valuable artefacts.”
I’m not sure where the phrase originated, but it is one that has stuck with me for many years. It might have come from a conversation with a developer, in talking about coding [...]


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