communication's archives
Trends of the 21st Century
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This post was inspired by a paper by Jonathan MacDonald (of fluid world / JMA) ”The first 6 Macro Trends of the 21st Century” – it’s a reasonably straight forward read. It set me off pondering a different track. What do the six trends he lists mean for business, and business-to-business marketing, IT and communication? 1. Corporate [...]
Broadband Maslow and the Hierarchy of Human Needs
(click and rate it) Loading ...The BBC ran an interesting piece, based on an OFCOM survey, or rather OFCOM’s annual Communications Market Report. It features some rather ‘startling’ findings about us Brits and our use of broadband. “Britons are more willing to cut back on holidays and meals out than on spending on communication technology during the recession… … spending on mobiles, [...]
Tweetcamp London – Beyond 140 Characters
(Click and rate it!) Loading ...The recent Tweetcamp event was organised by Farhan Rehman (@farhan), Dees Chinniah (@cyberdees), and Jon Bishop (@jonin60seconds), I just ran around with a microphone on the day, and chatted with Farhan before hand! It was far from being another BarCamp. While many familiar faces from the social media space came along, it also reached people who [...]
Social Media Inside
(click and rate it) Loading ...Last week’s workshop on using social media for internal communications at Melcrum was a packed house and a packed agenda. As intranets become less effective, and distributed working arrangements challenge traditional lines of communication, interest in social media is on the rise. Here are three examples of what people have been doing: The JetBlue University, [...]
Twitter to Replace the Phone?
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Who needs telephones? We’ve got Twitter! Phone calls are all good and well, but by the time you’ve looked up the number, dialled it, listened to the ring tone and got through to the person you are trying to reach – or left the inevitable recorded message – you could have made a cup of coffee [...]
Beyond Social Media Strategy
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After being caught calling myself a social media expert during the BBC Radio 5 Live Pods and Blogs program this morning, I’d better explain what I’ve been up to. Having stumbled into digital communication in the 80′s, I was always captivated by the ability of technology to change things. In the 90′s I was able to [...]
Engaging Employees – Social Media Inside
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Are you happy in your job? Do you know what is expected of you in your role? If you answered yes to both, you are in a privileged minority. According to John H. Fleming, Chief Scientist at Gallup Consulting, 43% of employees in the UK are not engaged at work, while 17% are actively disengaged – [...]
