communication's archives
Avoiding a Business Communication Crisis
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Hey, that’s your business! Or it could be. Vandals pulled a large number of BT cables out of the ground in our local town (Camberley), leaving thousands of people and hundreds of businesses without their phones. It will take weeks to repair all of the damage. Sadly, with the increasing value of the copper in phone [...]
The 7 Habits of Highly Effective Pitchers
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On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…
Thoughts Post MediaCampLondon
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MediaCampLondon was a very organised unconference (and I mean that in a good way), kudos to Chris Hambly, Social Media Mafia, and the rest of the team that enabled it to happen. A big thank you to SAE for providing a great venue. It was a little disconcerting for me, as over twenty years ago I [...]
Is Broadcasting Something to Shout About?
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What is happening to traditional broadcasters? Who are the new broadcasters? How should we use broadcast media? What is broadcast media becoming? How do companies communicate in the emerging broadcast world order? These were just some of the topics from the Rebecca Caroe/Creative Agency Secrets ”Should Brands be Broadcasters?” event. It stimulated lots of thinking, and there [...]
Speeding Your E-mail
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There has been a big increase in the amount of e-mail I am receiving of late. It has prompted me to revisit my rules for dealing with it. Here are three simple rules to get you through the interminable torrents of e-mail that much more efficiently. The first e-mail rule: Touch each e-mail message but [...]
Be Remarkable, But Pay Attention
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You know, sometimes when I blog, I think I’m writing to myself, then someone answers back and I remember that we’re all in the room here together, and I listen. We are usually in a crowd, as a person, as a product or as a service. It seems a crowded world around here there these [...]
Metcalfe’s Law – Really Useful, Not?
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Alan wrote a good backgrounder to Metcalfe’s law: “A Short discussion on Metcalfe’s Law for Social Networks.” If you haven’t come across Metcalfe’s Law before, here is the basic background. When Metcalfe (of Ethernet and 3Com fame) started playing with computer networks, he saw that the value of the network was related to the number [...]
