features's archives
Business to Business Social Media – DellB2B Huddle
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Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of [...]
People to People – Like Minds
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I’m literally just back from the Like Minds conference in Exeter. I say I’m back, but between the ongoing conversations on Twitter and the comment exchanges on the flickr photos it does feel a little like I am still there. The event was an excellent opportunity to transfer the on-line conversations about business culture, technology trends [...]
The Social Media Business Case?
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Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem [...]
Culture or Technology in Business 2.0
(click and rate it) Loading ...One of the unusual things about social media in the business context is the dramatic way it impacts on business culture. Dennis Howlett wrote a long and interesting piece on his Zdnet blog about the Enterprsie 2.0 debate, or lack thereof. It is one that is intertwined with much of what I do, using blogs [...]
Trends of the 21st Century
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This post was inspired by a paper by Jonathan MacDonald (of fluid world / JMA) ”The first 6 Macro Trends of the 21st Century” – it’s a reasonably straight forward read. It set me off pondering a different track. What do the six trends he lists mean for business, and business-to-business marketing, IT and communication? 1. Corporate [...]
Set our Data Free and Create a (Digital) Economy
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It has taken me a couple of days to write this post, because my brain is still crunching on its contents. It touches on so many different areas of the technology and business areas that I am passionate about, that I’ve had to give up covering them all in one post. The historic destiny of [...]
The Future of the Workplace
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I had the privilege of spending a couple of days in the company of Dr’s Anne Marie McEwan and Marie.C.Puybaraud, discussing the future of the workplace. You can see the thoughts on line – “smartworkplace – the power of collective intelligence” – or digested in this article on BBC News. The physical workplace has been evolving for [...]
