features's archives
Beyond Social Media Strategy
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After being caught calling myself a social media expert during the BBC Radio 5 Live Pods and Blogs program this morning, I’d better explain what I’ve been up to. Having stumbled into digital communication in the 80′s, I was always captivated by the ability of technology to change things. In the 90′s I was able to [...]
The New Business of Business
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In 20 years of working in industry I’ve seen the good, the bad and the ugly, as well as the amazingly brilliant when it comes to business operating models. I have worked in organisations that have practised new models, to different degrees. The results were some of the fastest growing, and most successful, businesses in history. [...]
Geeknrolla – Start Ups Marketing and Money
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In some senses, this post is a part II to raising finance for your business. Tuesday’s TechCrunch Geek n Rolla event brought together business start up hopefuls and experienced old hands from around Europe. The passion and enthusiasm of TechCrunch’s Mike Butcher in supporting the European start up scene is a joy to see. The scene [...]
Dominos Pizza – Why Everyone is in PR Now and Employee Engagement Matters
(click and rate it) Loading ...I wouldn’t normally blog about a Pizza chain, but this week Dominos have turned themselves into an example of why businesses need to get to grips with social media, and why employee engagement really matters. The best place to start, if you’ve missed the story so far, is with the blog post on The Consumerist [...]
The Broadcast Anomaly
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South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing. In between the Digital [...]
Dunbar’s Number – Groups, Language and Social Media
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The Dunbar number regularly gets bandied around in social media circles, and for good reason. However, it is usually misunderstood. In today’s hyper-connected world, where technology lets us have hundreds (if not thousands) of ‘friends’, people are increasingly interested in understanding what the human limits on maintaining human friendships might be, and why. Real world relationships have [...]
Going Hyper-Local – Location Based Internet
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Over the last year I’ve been playing with a number of location based services. I should explain my fascination, since it is even stranger than you think. Way back when I first encountered communications networks I was gripped by the way they enabled me to reach across geographies. Suddenly I could speak with people all [...]
