marketing's archives
An Award Winning Performance
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Almost everyone loves a bit of celebration and recognition, so last night was a very special one for us, as theblueballroom and redcatco received this years Digital Impact Award for ‘Best digital employee communication’ based on our work with DHL. It was an incredibly exciting project to work on, taking advantage of the properties of social media [...]
Is Ghost Blogging Ethical?
(click and rate it) Loading ...This is part 1 of 4 in a series of posts inspired by Steve Farnsworth. I was nudged to join in by Steve Lamb (his post is up already), and so here I am, blogging about the ethics and issues of Ghost Blogging. Before we go any further, I would like to point out that I [...]
The Games We Play – Beyond Facebook
(click and rate it) Loading ...I first watched this video a while ago, but it seems to be becoming more poignant. Carnegie Mellon University Professor, Jesse Schell of Schell Games dives into a world of game development that is emerging from the “Facebook Games” era. If it’s an area you are interested in, then I recommend reading The Art of [...]
Business to Business Social Media – DellB2B Huddle
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Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of [...]
The Social Media Business Case?
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Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem [...]
3 Point Social Media Strategy for Business Folk
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Every so often something happens to bring a moment of clarity. Having literally just returned from New York (see The Digital Mission Blog), I headed to Coventry on Monday to the UKTI-organised Technology World 09 event. Aside from meeting UK and overseas delegates, I was there to speak on the keynote panel at the end of the [...]
Trends of the 21st Century
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This post was inspired by a paper by Jonathan MacDonald (of fluid world / JMA) ”The first 6 Macro Trends of the 21st Century” – it’s a reasonably straight forward read. It set me off pondering a different track. What do the six trends he lists mean for business, and business-to-business marketing, IT and communication? 1. Corporate [...]
