marketing's archives
The Games We Play – Beyond Facebook
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Loading ...I first watched this video a while ago, but it seems to be becoming more poignant. Carnegie Mellon University Professor, Jesse Schell of Schell Games dives into a world of game development that is emerging from the “Facebook Games” era. If it’s an area you are interested in, then I recommend reading The Art of [...]
Business to Business Social Media – DellB2B Huddle
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Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of [...]
The Social Media Business Case?
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Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem [...]
3 Point Social Media Strategy for Business Folk
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Every so often something happens to bring a moment of clarity. Having literally just returned from New York (see The Digital Mission Blog), I headed to Coventry on Monday to the UKTI-organised Technology World 09 event. Aside from meeting UK and overseas delegates, I was there to speak on the keynote panel at the end of the [...]
Trends of the 21st Century
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This post was inspired by a paper by Jonathan MacDonald (of fluid world / JMA) ”The first 6 Macro Trends of the 21st Century” – it’s a reasonably straight forward read. It set me off pondering a different track. What do the six trends he lists mean for business, and business-to-business marketing, IT and communication? 1. Corporate [...]
In Search of the Habitat Intern
(click and rate it) Loading ...It seems an age since posting about Habitat UK’s mis-steps into Twitter. Since that post, Habit have apologised – although not yet on the place where the deed was done: Their @habitatuk twitter account. One of the big differences between “traditional” media and social media is the almost infinite bandwidth of the later. Whilst mainstream [...]
Creating a Bad Social Media Habitat
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The Campaign That Went Oops… The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items. It isn’t a great mental [...]
