marketing's archives
The Social Media Business Case?
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Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media.
Business cases discussions seem to [...]
3 Point Social Media Strategy for Business Folk
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Every so often something happens to bring a moment of clarity. Having literally just returned from New York (see The Digital Mission Blog), I headed to Coventry on Monday to the UKTI-organised Technology World 09 event. Aside from meeting UK and overseas delegates, I was there to speak on the keynote panel at the end of the [...]
Trends of the 21st Century
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This post was inspired by a paper by Jonathan MacDonald (of fluid world / JMA) ”The first 6 Macro Trends of the 21st Century” – it’s a reasonably straight forward read. It set me off pondering a different track. What do the six trends he lists mean for business, and business-to-business marketing, IT and communication?
1. Corporate Technology [...]
In Search of the Habitat Intern
(click and rate it) Loading ...It seems an age since posting about Habitat UK’s mis-steps into Twitter. Since that post, Habit have apologised – although not yet on the place where the deed was done: Their @habitatuk twitter account.
One of the big differences between “traditional” media and social media is the almost infinite bandwidth of the later. Whilst mainstream stories [...]
Creating a Bad Social Media Habitat
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The Campaign That Went Oops…
The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items.
It isn’t a great mental leap to [...]
How To Dance Your Way To A Crowd
(click and rate it) Loading ...Yes, it’s a YouTube video. But do watch it, it’s a 3 minute 6 second lesson in launching a product or building a community. Filmed during the Sasquatch music festival last weekend, the character in this video danced his way to a following. However, the lesson isn’t about him, it is about the crowd. Here’s a [...]
More on the Death of Free – Marketing
(click and rate it) Loading ...The post on Three Reasons Free Will Eat Itself drew a fair bit of attention. To be clear, I’m not anti-free by any means – I think it can be a great marketing tool – it’s just that it is a very slippery one.
For your business (or even yourself) to stand out, you need to be noticeably different from [...]
