marketing's archives
In Search of the Habitat Intern
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Loading ...It seems an age since posting about Habitat UK’s mis-steps into Twitter. Since that post, Habit have apologised – although not yet on the place where the deed was done: Their @habitatuk twitter account. One of the big differences between “traditional” media and social media is the almost infinite bandwidth of the later. Whilst mainstream [...]
Creating a Bad Social Media Habitat
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The Campaign That Went Oops… The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items. It isn’t a great mental [...]
How To Dance Your Way To A Crowd
(click and rate it) Loading ...Yes, it’s a YouTube video. But do watch it, it’s a 3 minute 6 second lesson in launching a product or building a community. Filmed during the Sasquatch music festival last weekend, the character in this video danced his way to a following. However, the lesson isn’t about him, it is about the crowd. Here’s a [...]
More on the Death of Free – Marketing
(click and rate it) Loading ...The post on Three Reasons Free Will Eat Itself drew a fair bit of attention. To be clear, I’m not anti-free by any means – I think it can be a great marketing tool – it’s just that it is a very slippery one. For your business (or even yourself) to stand out, you need to be noticeably different [...]
Dominos Pizza – Why Everyone is in PR Now and Employee Engagement Matters
(click and rate it) Loading ...I wouldn’t normally blog about a Pizza chain, but this week Dominos have turned themselves into an example of why businesses need to get to grips with social media, and why employee engagement really matters. The best place to start, if you’ve missed the story so far, is with the blog post on The Consumerist [...]
Three Reasons Free Will Eat Itself
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It’s the meme that wouldn’t die, but die it should… Last week I attended the Chinwag Live ‘Freeconomics’ session in London, and not long before that I listened to Guy Kawasaki interviewing Chris Anderson at South by South West. While Chris dodged Guy’s low-ball questions out at SXSWi, and focussed on promoting his new book (which may [...]
The Broadcast Anomaly
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South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing. In between the Digital [...]
