marketing's archives
Social Decision Making – Shirky JP and Democracy
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This is the second post on Clay Shirky’s talk at LSE, looking at some of the same issues raised, but in the context of decision making and crowd sourced wisdom. I hinted at some of my thoughts in the previous post (Mass Collaboration Snow Joke), and JP has also blogged about it, based on Clay [...]
Change From Within
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We want to change things, it is in our very nature to want to make change. But change isn’t an easy thing. Managing change is so complex that you can take whole degree courses in it. That said, there are some fundamental principles that unlock it.
FOAF – Building Networks With a Friend of a Friend
(click and rate it) Loading ...FOAF? What’s it all about then? Technology is terrible for having interesting things buried in acronyms or abbreviations. FOAF is one of those gems and I’ve been intending to write about it for a long while. Thank you to Dave Terrar (and weaverluke) for the nudge. These days we are all a bit social on-line. We have always been [...]
The 7 Habits of Highly Effective Pitchers
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On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…
