Social Media's archives
Social Media at a Business Event – But Why?
Last week I spent a few days with a number of other bloggers at Orange Business Services at their Orange Business Live event. From my perspective, bringing a team of outside bloggers into a key customer event was a brave and bold move by them – and a very forward looking one. Brave, because most [...]
A Year in Business – Orange Business Live
Amsterdam is a handy place for Orange Business Services to have an event – not so much because it’s one of the most connected hubs in Europe, but because the place is swathed in orange! It feels like they have branded the entire city. Location aside, it has been a timely moment to reflect on [...]
Business to Business Social Media – DellB2B Huddle

Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of [...]
Digital Mission – SXSWi Here We Come
Digital Mission, Round 5, starts this week. That means I’m off to join over 17,000 of the world’s Interactive/Digital industry folks at SXSW for Digital Mission to SXSWi ’10, together with 40 of the UKs hottest Digital Media businesses. Sam, CEO of founders/organisers Chinwag explains more: The group includes around 90 people, and there will be [...]
People to People – Like Minds

I’m literally just back from the Like Minds conference in Exeter. I say I’m back, but between the ongoing conversations on Twitter and the comment exchanges on the flickr photos it does feel a little like I am still there. The event was an excellent opportunity to transfer the on-line conversations about business culture, technology trends [...]
Social Media Week London
Roll up roll up, it is Social Media Week. Obviously every week is social media week these days, but this is an extra special series of events all around the world. First of all, by way of full disclosure, I am on the advisory board for the London Events, which might make me even more [...]
It’s The Phone – Even in Crisis Comms
Back in June I wrote a post: “Twitter to Replace the Phone?” - suggesting that Twitter isn’t just another marketing channel, but it is a communications channel that may end up as important as the phone. It looks like that has come to pass faster than I had imagined. This post has loitered in drafts, [...]


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