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	<title>Redcatco &#187; blogging</title>
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	<link>http://redcatco.com</link>
	<description>Connecting People With Technology</description>
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		<item>
		<title>Upgrading to WordPress 3.3.2</title>
		<link>http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/</link>
		<comments>http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 10:55:22 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=2120</guid>
		<description><![CDATA[We&#8217;ve just upgraded all of our WordPress blogs to WordPress 3.3.2,. Assuming you&#8217;ve kept up to date, the upgrade is very minor . The changes between 3.3, 3.3.1 and 3.3.2 are predominantly security related, and shouldn&#8217;t cause any issues with themes or plugins. To be clear, there aren&#8217;t any major security issues to be concerned [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just upgraded all of our <a href="http://wordpress.org/">WordPress blogs</a> to WordPress 3.3.2,. Assuming you&#8217;ve kept up to date, the upgrade is very minor . The changes between 3.3, 3.3.1 and 3.3.2 are predominantly security related, and shouldn&#8217;t cause any issues with themes or plugins. To be clear, there aren&#8217;t any major security issues to be concerned with here, but moving up to 3.3.2 (if we were back at 3.3) addresses the following issues:</p>
<ul>
<li>Potential cross-site scripting vulnerability on WordPress sites configured directly by IP address (<a href="http://www.ethicalhack3r.co.uk/security/wordpress-3-3-cross-site-scripting-xss/">tested here</a>).</li>
<li>A couple of other potential cross-site scripting / redirect issues.</li>
<li>Potential issue with privilege escalation for admin users in WordPress networks.</li>
<li><a href="http://www.plupload.com/punbb/viewtopic.php?id=1685">Plupload issue</a> &#8211; the code WordPress uses to upload files.</li>
<li>SWFUpload issue &#8211; the old code WordPress used to upload files.</li>
<li>SWFObject issue &#8211; code used to embed Flash content.</li>
</ul>
<p>Although none of these are critical, the update(s) should be applied to minimise any potential risks. The two point releases also include some css and JavaScript tweaks, which save loading some images in the admin interface, and address a couple of cosmetic issues, including an upgrade to the hoverIntent and press-this code.</p>
<p>While we are on the topic of upgrades, WordPress 3.4 is just around the corner (<a href="http://wordpress.org/news/2012/04/wordpress-3-4-beta-2/">currently in beta</a>). The upcoming release features a number of enhancements to internationalization functionality, particularly of interest for non-English WordPress users, new features for theme designers (child themes and configuration for headers and backgrounds), and a number of performance enhancements and API tweaks, which will need a fair bit of testing with older plugins and themes before sites can be upgraded.</p>
<p>As ever, always keep regular back ups of your blog &#8211; you don&#8217;t want to lose any of those hard written posts, hard-earned comments or those pictures, videos and links you spent hours curating. For our business blogs, we back up databases nightly, and keep a rolling archive. Uploads and other content are mirrored to our standby servers in real-time. If you can&#8217;t afford that sort of protection, then at least take an export of your blog once every few posts, and do keep a local copy of any images or other files that you upload. And, of course, always do a full back up before any upgrade or adding plugins.</p>
<p>Happy, and safe, blogging!</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li><li><a href="http://redcatco.com/blog/communication/caught-by-a-spy-easier-than-it-sounds/" title="Caught by a Spy &#8211; Easier Than it Sounds">Caught by a Spy &#8211; Easier Than it Sounds</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Communication &#8211; Becoming Fluid by Getting Uncomfortable</title>
		<link>http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/</link>
		<comments>http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 10:44:32 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=1264</guid>
		<description><![CDATA[This TED talk has now had over 500,000 views on YouTube. I started writing this post 3 years ago. It&#8217;s sat in my drafts folder, simply because there are so many things to say about it. And I wanted to get it right. I wonder how many critical business breakthroughs have got stuck, and then [...]]]></description>
			<content:encoded><![CDATA[<p>This <a href="http://ted.com/">TED</a> talk has now had over 500,000 views on YouTube. I started writing this post 3 years ago. It&#8217;s sat in my drafts folder, simply because there are so many things to say about it. And I wanted to get it right. I wonder how many critical business breakthroughs have got stuck, and then died, in someone&#8217;s email drafts folder?</p>
<p><iframe width="480" height="274" src="http://www.youtube.com/embed/r9LCwI5iErE?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><a href="http://benjaminzander.com/">Benjamin Zander</a> talks about &#8216;one buttock playing&#8217; &#8211; being pushed over by what you are doing, what you are communicating. There is a point at which what we are doing takes over our thinking about what we are trying to do. To a professional communicator, that might sound bad, uncontrolled even. But it is the point at which you connect with the passion, and that is the point at which what you are doing makes an impact. So much communication is killed by a lack of passion, a lack of conviction, and smothered in doubt.</p>
<p>We have to do the things we are uncomfortable with enough times that we get beyond that discomfort, beyond the conscious thought, and into a state of flow in doing it. Be it blogging, emailing, running meetings, playing music, whatever it is, push through the discomfort to find the place where you can just do it. Be practiced enough to be confident in your capability that you don&#8217;t look up (or look down) and drop your flow.</p>
<p>But there is something else in Benjamin&#8217;s talk. Notice how he is aware of what he is doing, and able to explain it, very coherently and eloquently. That comes through observation. In teaching others, and watching them practice, we learn even more &#8211; and learning from the mistakes of others is usually less costly! As we practice, we spot pattens that work, and patterns that don&#8217;t.</p>
<p>In short, we need to practice to get things right, that&#8217;s hopefully obvious, but that inherently means being comfortable with being uncomfortable. We have to make mistakes, and watch other people making mistakes, to get to the point where, in Benjamin Zander&#8217;s words, we are playing on one buttock. It&#8217;s a difficult one to explain to the boss, but ultimately, we need those shining eyes to make a great business.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/social-media/social-media-week-london/" title="Social Media Week London">Social Media Week London</a></li><li><a href="http://redcatco.com/blog/communication/do-your-employees-dance/" title="Do Your Employees Dance?">Do Your Employees Dance?</a></li><li><a href="http://redcatco.com/blog/technology/avoiding-a-business-communication-crisis/" title="Avoiding a Business Communication Crisis">Avoiding a Business Communication Crisis</a></li><li><a href="http://redcatco.com/blog/communication/thoughts-post-mediacamplondon/" title="Thoughts Post MediaCampLondon">Thoughts Post MediaCampLondon</a></li><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li></ul>]]></content:encoded>
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		<title>WordPress 3.2 Intranets Internet Explorer and The Web</title>
		<link>http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/</link>
		<comments>http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 12:13:04 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[IE6]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=2067</guid>
		<description><![CDATA[WordPress 3.2 has been with us for a little while now &#8211; WordPress 3.3 is just around the corner (targeting the end of November as of this post), but in the Intranet world it&#8217;s been a longer journey than usual. WordPress 3.2 dropped support for Internet Explorer 6, and WordPress 3.3 will most likely drop support [...]]]></description>
			<content:encoded><![CDATA[<p>WordPress 3.2 has been with us for a little while now &#8211; <a href="http://wordpress.org/news/2011/09/software-freedom-day-hackathon/">WordPress 3.3 is just around the corner</a> (targeting the <a href="http://wpdevel.wordpress.com/version-3-3-project-schedule/">end of November</a> as of this post), but in the Intranet world it&#8217;s been a longer journey than usual. WordPress 3.2 dropped support for Internet Explorer 6, and WordPress 3.3 will most likely drop support for Internet Explorer 7 as well.</p>
<h3>Time to Move Up</h3>
<p><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/attachment/photo-2/" rel="attachment wp-att-2083"><img class="alignright size-thumbnail wp-image-2083" title="IE6 Countdown" src="http://redcatco.com/blog/wp-content/uploads/2011/09/photo1-144x108.jpg" alt="Internet Explorer 6 Countdown" width="144" height="108" /></a>Now, to be clear, Microsoft itself dropped support for Internet Explorer 6 quite some time ago, and has even been running <a href="http://www.ie6countdown.com/">a campaign to get users and web sites to move from IE 6</a>, and <a href="http://www.computerworld.com/s/article/9151578/Gmail_to_drop_IE6_support_this_year">Google has dropped IE 6 support</a> <a href="http://googleenterprise.blogspot.com/2010/01/modern-browsers-for-modern-applications.html">on its sites</a>. The challenge, in the world of the intra-webs, has been that many IT departments are stuck between a rock and a hard place. On the one hand they need to move up from Internet Explorer 6 (it&#8217;s over a decade old after all! Which is about 70 in Internet Years), but on the other there are many legacy web applications deployed in the Intranet 1.0 era that only work with IE 6. By the way, Internet Explorer 7 is no spring chicken either, at over 5 years old.</p>
<p>There is a clear lesson here, and for those that have missed it, a couple of solutions. Firstly, the lesson: If you are deploying a web application, make sure it isn&#8217;t dependent on proprietary web browser features. If it only works with one web browser, that is going to come back to haunt you down the line, as it effectively places an additional sell-by date on the application. When we build intranets, we test them with Internet Explorer, Firefox and Chrome, even if only Internet Explorer is in use. That way, if it works across multiple browsers, it&#8217;s much more likely to last, and to <a href="http://accessites.org/site/2007/02/graceful-degradation-progressive-enhancement/">gracefully degrade</a>. Next, some solutions&#8230;</p>
<p>The lack of IE 6 support in WordPress 3.2 needn&#8217;t be a huge problem. Support has only been dropped in the admin Interface &#8211; themes are still free to support IE 6, so it is only the people creating posts and approving comments that immediately need to move off of IE6. This is only buys a little time though, it really is time to drop IE6 from your network, at the very least, it&#8217;s a security risk, as it no longer receives security patches.</p>
<h3>Living Without Internet Explorer 6</h3>
<p>If your infrastructure is still burdened with legacy apps that require IE 6 to work, there are two other work arounds:</p>
<ol>
<li>Desktop Virtualization &#8211; provide access to the legacy apps via virtual desktops or remove desktop access &#8211; <a href="http://www.microsoft.com/en-us/server-cloud/desktop/virtualization.aspx">Microsoft style</a> or <a href="http://www.vmware.com/products/desktop_virtualization.html">VMWare</a> style.</li>
<li><a href="http://www.browsium.com/">Browsium</a> &#8211; an interesting application that allows IE6 to run in a frame in more modern Internet Explorer versions &#8211; thank you to Mark at <a href="http://www.cdguk.com/">CDG</a> for the pointer.</li>
</ol>
<div>While IE6 is gradually disappearing from the Worldwide Web, it is still very much in evidence in the Intranet world, but hopefully disappearing fast &#8211; the web has changed a lot in the last decade!</div>
<h3>Minimum Requirements</h3>
<div>WordPress 3.2 also increased its minimum system requirements to PHP 5.2.4 and MySQL 5.0. Somewhat ironically, this hasn&#8217;t caused an issues in the Intranet world, but has in the Internet world, where a number of hosting providers are running older versions, so it&#8217;s not just internet IT teams failing to keep up with the times!</div>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li><li><a href="http://redcatco.com/blog/productivity/a-blogging-mirror/" title="A Blogging Mirror">A Blogging Mirror</a></li></ul>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Is Ghost Blogging Ethical?</title>
		<link>http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/</link>
		<comments>http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 21:00:42 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ghost blogging]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=1974</guid>
		<description><![CDATA[This is part 1 of 4 in a series of posts inspired by Steve Farnsworth. I was nudged to join in by Steve Lamb (his post is up already), and so here I am, blogging about the ethics and issues of Ghost Blogging. Before we go any further, I would like to point out that I [...]]]></description>
			<content:encoded><![CDATA[<p>This is part 1 of 4 in a series of posts <a href="http://stevefarnsworth.wordpress.com/2010/09/03/444-four-communications-issues-four-perspectives-four-weeks/">inspired by Steve Farnsworth</a>. I was nudged to join in by Steve Lamb (<a href="http://actionlamb.wordpress.com/2010/09/08/is-ghost-blogging-ethical/">his post is up already</a>), and so here I am, blogging about the ethics and issues of Ghost Blogging. Before we go any further, I would like to point out that I absolutely wrote this post myself. All of the spelling mistakes, grammatical errors, factual omissions and insight are my own.</p>
<p>Or are they? Who is the &#8216;me&#8217; in &#8216;my own&#8217;? I could be Dave, the office burglar and still say this post is &#8216;my own&#8217;, and in doing so break no laws, and engage in no deception. You read this and assume that is it written by &#8216;me&#8217;. There&#8217;s a photo on the side of the blog, and a name on it too. It seems fair to assume that is me that wrote it. Surely if it was written by someone else, I, they or both of us would be deceiving you? What about if it has been edited and proofread by someone else in the office? Let&#8217;s step back a bit for a moment.</p>
<p>So, is ghost blogging ethical? It really depends on your definition of ghost blogging, and what it entails. I&#8217;m going to give you my answer before I give you a definition. To my mind, ghost blogging is rarely ethical, or at least it is rarely executed ethically. That&#8217;s partly a matter of my career path, in that ghost blogging, in the sense that many people mean it, is essentially allowing content written by someone else to be taken and passed off as your own original work. In the academic world that is <a href="http://en.wikipedia.org/wiki/Plagiarism">plagiarism</a>; a pretty fast way to end your academic career.</p>
<p>Now, you might argue that the original author has willingly given over their work &#8211; although more often that not a junior wage-slave was cajoled into producing the piece &#8211; and that that fact makes it alright. However, be it a staff member writing for a CEO or a PR company supplying copy to a professional blogger, to my mind it is still at the very least an act of deception. It is passing off a piece of writing as something that it is, in fact, not.</p>
<p>There is another definition of ghost blogging that is less commonly used, but that I am more comfortable with. The simple act of writing for somebody. Ghost writing has a long history. Often, celebrities or their agents will engage a ghost writer to produce their autobiography. It is slightly different than the most common form of ghost blogging, because increasingly often the ghost writer is acknowledged, and it is increasingly the case that people would assume a ghost writer has been engaged. Not to cast aspersions on Katie Price&#8217;s literary skills, but if you are reading her biography, you would probably assume that she had engaged the services of a ghost writer. Actually, Katie Price&#8217;s <strong>books</strong> are ghost written, by Rebecca Farnworth. And here is a distinction in the shades of grey in Ghost writing: Katie Price chooses the plots to her books. And the ghost is a shadowy entity; Not fully visible, but known to be present. That&#8217;s very different from the kind of ghost who&#8217;s existence is denied.</p>
<p>Here is the biggest danger with ghost blogging, especially for CEOs and senior figures: It&#8217;s the danger that a customer, business partner or other industry figure reads their blog that week. The believe, as they have been lead to, that the post represents the thoughts and views of the senior figure. Then they run into them in &#8220;real-life&#8221;. What happens as they strike up a conversation about the post that they read and enjoyed? The post that wasn&#8217;t written by the CEO, which doesn&#8217;t represent the CEO&#8217;s views. Firstly is the potential for the CEO to look like an idiot who forgets what he does from one minute to the next, and secondly it makes the customer look like an idiot for believing it was written by the CEO. Thirdly, it destroys trust between the two of them; Trust being the very thing blogging is meant to help with. That, for me, is the biggest no-no.</p>
<p>The roots of blogging were about being transparent, building trust, and ghost blogging goes against that. To be clear, I don&#8217;t think that is wrong for a busy CEO to have someone else write their post for them, particularly in the incidents where it is essentially based on an interview or conversation with them, or that they have at least defined the key points and main narrative. The idea of passing off writing that has never been past the eyes of the CEO as having come through the lips of the CEO is a dangerous thing to do. In the case of a speech writing, while the words might not have been the CEO&#8217;s, they have been spoken by them. The danger with ghost blogging is that the middle-man who is cut out is the person who should have been the messenger.</p>
<p>If a blog post is described as &#8216;written for&#8217;, rather than &#8216;written by&#8217; the claimed author, then we are the right side of the line. If it claims to be &#8216;written by&#8217; someone who did not originate its content, then a deception with no ethical grounds has been carried out. It is also a deception that leaves the perpetrators with nowhere to go. If there is something in that post that is factually inaccurate or professionally naive, then the CEO must either accept the error as if it was his own incompetence, or admit to the error.</p>
<p>Let me leave you with some words from <a href="http://www.independent.co.uk/arts-entertainment/books/features/what-the-ghostwriter-saw-i-write-they-take-the-credit-1932674.html">an article in The Independent</a> earlier this year:</p>
<blockquote><p>In the film, adapted by Polanski with Robert Harris from his 2007 novel of the same name, McGregor&#8217;s professional author is enlisted by former Prime Minister Adam Lang, played with a Blairish glint by Pierce Brosnan, to write his long-overdue memoirs. &#8221;So, how do we go about this?&#8221; Lang asks casually, drink in hand, in an early scene. &#8220;I interview you and turn your answers into prose,&#8221; comes the sober reply. And there, in a nutshell, is the art of ghostwriting.</p></blockquote>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li><li><a href="http://redcatco.com/blog/marketing/creating-a-bad-social-media-habitat/" title="Creating a Bad Social Media Habitat">Creating a Bad Social Media Habitat</a></li></ul>]]></content:encoded>
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		<title>Social Media at a Business Event &#8211; But Why?</title>
		<link>http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/</link>
		<comments>http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 10:41:41 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[orangelive10]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=1947</guid>
		<description><![CDATA[Last week I spent a few days with a number of other bloggers at Orange Business Services at their Orange Business Live event. From my perspective, bringing a team of outside bloggers into a key customer event was a brave and bold move by them &#8211; and a very forward looking one. Brave, because most [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I spent a few days with a number of other bloggers at <a href="http://www.orange-business.com/">Orange Business Services</a> at their <a href="http://blogs.orange-business.com/live/">Orange Business Live event</a>. From my perspective, bringing a team of outside bloggers into a key customer event was a brave and bold move by them &#8211; and a very forward looking one. Brave, because most large corporates are still focused on trying to &#8220;control the message&#8221; to allow free access to their customers and staff. They want a few trusted journalists and tight control by their PR team. The reality is that control is over. Customers are already talking freely about your product or service. The imperative is to engage with those conversations.</p>
<p>On the last day of the event, I was talking with James Moffat (<a href="http://twitter.com/growwithorganic">of Organic Development</a>) and <a href="http://twitter.com/lesanto">Glenn Le Santo</a>. Rather than let the conversation float away, I caught it on video, and it&#8217;s been heavily retweeted and viewed:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ffR-23HjMCg&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/ffR-23HjMCg&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And there in is my proof why you want Social Media at your event. Without the blogging team you might not have heard of the event, or seen that talk. Here&#8217;s my top 5 reasons to add social media to your event:</p>
<ul>
<li><strong>It extends the reach of your event.</strong> People who couldn&#8217;t make it physically, can still see it.</li>
<li><strong>It extends the duration of your event.</strong> Why create all that great content to only last a day. Get it on-line. Let it last.</li>
<li><strong>Create conversations. Get feedback.</strong> People pay tens of thousands for focus groups. Find out what people think for a fraction of that cost.</li>
<li><strong>Have expert voices translate your message.</strong> All businesses speak in their own corporate speak. Bloggers from your customer base can translate your speak into customer-speak.</li>
<li><strong>Being direct. Unpolished. And credible.</strong> Yes, you can create a polished corporate video, but a 2 minute live on-camera interview pushed to YouTube is significantly more credible.</li>
</ul>
<p>There&#8217;s plenty more. The fact is that having a social media team at your event is a very cost effective way to multiply the value of your event. Orange Business Services is one of those leading the way. Many others will follow.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/technology/a-year-in-business-orange-business-live/" title="A Year in Business &#8211; Orange Business Live">A Year in Business &#8211; Orange Business Live</a></li></ul>]]></content:encoded>
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		<title>A Blogging Mirror</title>
		<link>http://redcatco.com/blog/productivity/a-blogging-mirror/</link>
		<comments>http://redcatco.com/blog/productivity/a-blogging-mirror/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 20:59:37 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[productivity]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[spinvox]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[voice recognition]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=1203</guid>
		<description><![CDATA[Now here&#8217;s a brilliant concept, via Ross Mason: A blogging mirror &#8211; you talk it blogs! Ross Mason&#8217;s twitter message caught my eye because I had been pondering the use of blogs as a mirror &#8211; a personal diary to reflect back on previous thoughts and opinions. A way of seeing yourself, or your organisation, with the perspective [...]]]></description>
			<content:encoded><![CDATA[<p>Now here&#8217;s a brilliant concept, via <a href="http://rossmason.blogspot.com/">Ross Mason</a>: A blogging mirror &#8211; you talk it blogs! Ross Mason&#8217;s <a href="http://twitter.com/">twitter</a> message caught my eye because I had been pondering the use of blogs as a mirror &#8211; a personal diary to reflect back on previous thoughts and opinions. A way of seeing yourself, or your organisation, with the perspective that only time can provide. Another answer to the question &#8220;<a title="Why Blog?" rel="bookmark" href="http://redcatco.com/blog/communication/blogging/why-blog/">Why Blog?</a>&#8221; Ross&#8217;s blogging mirror is quite a different thing. It is something you can stand in front of and talk, and have it produce a blog post. Well Ross, you can have your birthday wish after all. Here&#8217;s how to make a blogging mirror.</p>
<p style="text-align: center;"><a rel="attachment wp-att-1204" href="http://redcatco.com/blog/productivity/a-blogging-mirror/attachment/blogging_mirror/"><img class="aligncenter size-full wp-image-1204" title="blogging_mirror" src="http://redcatco.com/blog/wp-content/uploads/2009/01/blogging_mirror.png" alt="blogging_mirror" width="435" height="176" /></a></p>
<h2>We have the technology!</h2>
<p>As it turns out it is very easy to build a blogging mirror, and there are a number of different ways to do it. It is useful not just for blogging, but for anyone who has to produce a large amount of text content. Sometimes it is just easier to talk, rather that type. It leaves our brains free to think great thoughts, without having to try and remember where the &#8216;j&#8217; key is, or check the that the spacebar is still working after the last cup of coffee was spilt on it. Unless you are a touch typist, you can talk faster than you can blog (see the figures in <a title="IM or E-mail? How to get your point across?" rel="bookmark" href="http://redcatco.com/blog/communication/email/im-or-email-how-to-get-your-point-across/">IM or E-mail? How to get your point across?</a>).</p>
<p>How can you turn your speech to text? Speech recognition software. This is another one of those technologies that will become a more and more familiar part of our lives over the next decade. The major OSs already support text to speech (reading text) and speech to text (voice recognition). Both OS X and Windows (at least Windows XP on my tablet PC) have some of these features built in, even if a little hidden away in the accessibility settings. You&#8217;ll need a good quality mic, and a reasonably quiet environment.</p>
<h2>Beyond what&#8217;s in the box.</h2>
<p>The built in software isn&#8217;t always been the best &#8211; it can&#8217;t always keep up with full speed speech, and can take a while to train. In the case of OSX, it is for controlling menus, rather than transcription. There are more specialist applications around that out perform (and predate) bundled software. The most well known of these is Nuance&#8217;s <a href="http://www.nuance.com/naturallyspeaking/">Dragon NaturallySpeaking</a> software. These packages give very high performance and they work in even tricky application areas, such as legal dictation.</p>
<h2>Putting it in the cloud?</h2>
<p>There are other routes too, for example Internet or phone network based services. You don&#8217;t need to buy anything, it lives out &#8220;<a href="http://businesstechfeed.com/2008/08/nailing-down-the-cloud-a-definition-for-cloud-computing/">in the cloud</a>&#8221; My favouroute example is <a href="http://spinvox.com/">Spinvox</a> (see &#8220;<a title="Never Loose Your Voice Again - It’s Your Future" rel="bookmark" href="http://redcatco.com/blog/communication/never-loose-your-voice-again-its-the-future/">Never Loose Your Voice Again&#8221;</a>), which allows you to call a dedicated number and then dictate a short memo. This is converted and emailed to you. It is a great way to capture thoughts, or send yourself reminders, when you are on the run. A quick phone call, utter a couple of sentences, and then relax in the knowledge that your thought is captured and waiting for you in your inbox when you get back on-line.</p>
<p>There are ever more options, such as commercial transcribing services. The wave of outsourcing and global connectivity has made these services more affordable by providing access to lower cost skilled labour (see what Matt Cornell did with $100<a href="http://matthewcornell.org/blog/2007/08/4-hour-workweek-applied-how-i-spent-100.html"> a while back</a>). You record your speech as a wav or mp3 file, then email it  or upload it to the service. They usually email the results back to you after a few days.</p>
<h2>Speak once, read twice.</h2>
<p>For all of these methods, you&#8217;ll need to set apart a little time to proof read it and correct the inevitable mistakes. If you talk technobabble like me, a 100% transcription is very unlikely &#8211; I even mistype myself. Unless you are a 100% accurate typist, this is something you would have had to do anyway.</p>
<h2>Mirror mirror on the wall&#8230;</h2>
<p>So, there you go, a blogging mirror! Perhaps you should put one in your entrance lobby? The great thing about converting speech to text is that it can be archived, searched, sorted and annotated to anyone&#8217;s heart&#8217;s content. Combine it with any of the <a title="Ways of Keeping a Record" rel="bookmark" href="http://redcatco.com/blog/communication/blogging/ways-of-keeping-a-record/">ways of keeping a record</a> and you get to reap the benefits of the sort of blogging mirror I started out thinking about. You can look back on your thoughts and ideas and see how they have evolved, building on what you have learnt and marking your progress.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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		<title>Why Blog?</title>
		<link>http://redcatco.com/blog/communication/blogging/why-blog/</link>
		<comments>http://redcatco.com/blog/communication/blogging/why-blog/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 18:43:24 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=1035</guid>
		<description><![CDATA[This post has been lurking in my drafts folder for a while, but watching a video on openforum provided me with the stimulus to post it. Why Blog? The reasons for a personal and for a business blog are not all the dissimilar. A long ago I stated my reasons for blogging, and those haven&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://redcatco.com/blog/"><img class="alignright size-full wp-image-1042" title="internet terminal" src="http://redcatco.com/blog/wp-content/uploads/2008/11/internetterminal.jpg" alt="" /></a>This post has been lurking in my drafts folder for a while, but watching <a href="http://www.openforum.com/marketing/video_hearitfortheblog.html" rel="nofollow">a video on openforum</a> provided me with the stimulus to post it.</p>
<h3>Why Blog?</h3>
<p>The reasons for a personal and for a business blog are not all the dissimilar. A long ago I stated my reasons for blogging, and those haven&#8217;t really changed:</p>
<ul>
<li>Blogging enables me to <strong>clarify my thoughts</strong>, examining them and reflecting on them.</li>
<li>Blogging enables me to think about my thinking - <strong>meta-cognition</strong>.</li>
<li>Blogging forces me to <strong>gather information</strong> to support or dismiss my opinions.</li>
<li>Blogging is a place to <strong>plan and reflect</strong> &#8211; it is much more than what ends up in the post.</li>
</ul>
<p>Blogging really is just a form of writing, and by writing you will find your voice. And you get used to your voice &#8211; your unique way of communicating. Blogging creates a level of self-awareness that is otherwise hard to obtain, and it is a great form of self-actualization.</p>
<p>Don&#8217;t take my word for it. This the list of reasons that marketing guru <a href="http://redcatco.com/blog/leadership/seth-godin-on-meatball-sundaes/">Seth Godin</a> gives for blogging:</p>
<ul>
<li>Blogging is free.</li>
<li>It doesn&#8217;t matter if anyone reads it. What matters is the humility that comes from writing it.</li>
<li>&#8230; and the meta cognition of thinking about what you are going to say.</li>
<li>If you are good at it, some people will read it.</li>
<li>If you are not good at it, stick with it you will get good at it.</li>
<li>It forces you to become part of the conversation&#8230;</li>
<li>&#8230;and that posture change changes an enormous amount.</li>
</ul>
<p>Yes you say, but Seth is one of those marketing guys. He would say that wouldn&#8217;t he. How about <a href="http://www.tompeters.com/">Tom Peters</a> then? Tom is well know as one of the leading experts in business management, he says:</p>
<blockquote><p>&#8220;No single thing in the last 15 years, professionally, has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my intellectual outlook. It has change my emotional outlook. Parathesises: and it is the best damn marketing tool, by an order of magnitude, I&#8217;ve ever had.&#8221; Tom Peters</p></blockquote>
<p>You can see Seth Godin and Tom Peters on that video <a href="http://www.openforum.com/marketing/video_hearitfortheblog.html" rel="nofollow">here</a>. If you haven&#8217;t started a blog already, start by commenting on the blogs that you read. Did you know that you are here with thousands of other visitors? You have a unique perspective, and know things that myself and others may never know, unless you tell us.</p>
<p>You can take the step that moves you from the audience and onto the stage just by leaving a comment. Step into the blogosphere, it really is the only way to find out what it is all about.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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		<title>You Can Predict the Future Too</title>
		<link>http://redcatco.com/blog/productivity/you-can-predict-the-future-too/</link>
		<comments>http://redcatco.com/blog/productivity/you-can-predict-the-future-too/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 00:04:28 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[productivity]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://redcatco.com/?p=968</guid>
		<description><![CDATA[I&#8217;ve talked about the way anyone can be lucky enough to predict the future. That breaks down at the individual level of a person or a company. So, barring the use of a time machine, how do you predict the future, or at least get an idea of what might happen? In short, there are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://redcatco.com/blog/wp-content/uploads/2008/10/pathway.jpg"><img class="alignright size-medium wp-image-995" title="pathway" src="http://redcatco.com/blog/wp-content/uploads/2008/10/pathway.jpg" alt="" /></a>I&#8217;ve talked about the way <a href="http://redcatco.com/blog/productivity/you-can-predict-the-future/">anyone can be lucky enough to predict the future</a>. That breaks down at the individual level of a person or a company. So, barring the use of a time machine, how do you predict the future, or at least get an idea of what might happen? In short, there are two ways, and they cleverly support each other. Think of it like a success formula.</p>
<p>The first way is to transcend &#8216;now&#8217;. One of the reasons I encourage everyone to blog, even if it is just on a private blog or in a text file on your machine, is that doing so clarifies your thinking. It captures it too.</p>
<p>Conversations are very fleeting things. We talk. We move on. The only artifact left is whatever might have permanently changed within the minds of those there, and however that might propagate along to other individuals. Some conversations are world changing, but they are the exception rather than the rule. Most thinking and conversation is completely transitory, with little lasting impact. The process of committing things to media refines and captures them for future benefit.</p>
<p>One of the reasons I am usually seen with a camera, a recorder, or a piece of paper and a pen in my hand, is my growing passion for capturing things. Maybe I&#8217;m teetering towards kleptomania, but I believe our thoughts are too valuable to loose. Our creativity is a unique and valuable gift, and a key problem solving tool.</p>
<blockquote><p>“Past performance is no guarantee of future success”</p>
<p>No comment on that, with regard to the finance markets at the moment. However,</p>
<p>“The race is not always to the swift, or the fight to the strong, but that sure is the way to bet.”</p></blockquote>
<p>Extrapolating “now” is a tricky thing to do, but I mentioned that capturing conversations and thoughts allows us to transcend &#8216;now&#8217;. When we are predicting what might happen next, rather than  limiting ourselves to current thoughts, we can call on our previous thoughts and decisions. They help to shake us free of any momentary bias, and also provide a check against past predictions.</p>
<p>Keeping a journal is nothing new, people have kept journals and sketch pads since writing began. What is new is the ability to make them more social, to open up those thoughts to others to augment that data. This blog has 192 posts that I can draw on when I&#8217;m thinking about productivity, and communication (and social media of course). But that&#8217;s not all, there are also 433 comments from people around the world. Likewise I have posted almost <a href="http://www.flickr.com/photos/jamin2/">1,000 photographs to Flickr</a>, 95% of them have been commented, notated and tagged by both friends and  people I have never met (if we did meet in the last year, there might even be a photograph of you there). That&#8217;s not to mention the 30,000 people a month who read the blog and look at those photographs.</p>
<p>Blogging has helped me learn more about my friends and co-workers. Now I am better able to support them and they are better able to support me. If I have a question I don&#8217;t know the answer to, I can usually find the right person to ask to get a good answer from. Sometimes I get an answer to a question I didn&#8217;t even know I should have asked. The combination of historical context, and a wise crowd, gives me much more certainty in predicting the future.</p>
<p>I mentioned that there was a second way to predict the future. It is a harder path, but one that the most successful companies and leaders follow: If you want to know your future, then create it.</p>
<p> </p>
<div><strong><br />
</strong></div>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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		<title>Thoughts Post MediaCampLondon</title>
		<link>http://redcatco.com/blog/communication/thoughts-post-mediacamplondon/</link>
		<comments>http://redcatco.com/blog/communication/thoughts-post-mediacamplondon/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 22:06:24 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[mediacamplondon]]></category>

		<guid isPermaLink="false">http://redcatco.com/blog/?p=517</guid>
		<description><![CDATA[  MediaCampLondon was a very organised unconference (and I mean that in a good way), kudos to Chris Hambly, Social Media Mafia,  and the rest of the team that enabled it to happen. A big thank you to SAE for providing a great venue. It was a little disconcerting for me, as over twenty years ago I [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><a href="http://redcatco.com/blog/wp-content/uploads/2008/07/mediacamplondon.jpg"><img class="aligncenter size-full wp-image-518" title="mediacamplondon" src="http://redcatco.com/blog/wp-content/uploads/2008/07/mediacamplondon.jpg" alt="" /></a></p>
<p><a href="http://mediacamplondon.pbwiki.com/">MediaCampLondon</a> was a very organised unconference (and I mean that in a good way), kudos to Chris Hambly, <a href="http://socialmediamafia.com/">Social Media Mafia</a>,  and the rest of the team that enabled it to happen. A big thank you to <a href="http://www.sae.edu/">SAE</a> for providing a great venue. It was a little disconcerting for me, as over twenty years ago I planned to study at SAE to be an audio engineer. Then I discovered the Internet and the on-line world and the rest, as they say, is history (mine at least).</p>
<p>There were familiar faces (see the photostream: <a href="http://www.flickr.com/photos/tags/mediacamplondon/">mediacamplondon</a>), but also some that I previously only knew as twitter icons and profile pictures on blogs. It is good to get to connect face to face &#8211; apologies to those I didn&#8217;t get to talk to in-depth. <a href="http://jenny-bee.net/" rel="nofollow">Jenny B</a>, <a href="http://whatleydude.vox.com/">Whatleydude</a>, <a href="http://blogs.technet.com/steve_lamb">Steve Lamb</a>/actionlamb, <a href="http://www.decabbit.com/">deCabbit</a> and a number of others ran some great web sessions.</p>
<p>My main interest in social media are as a means of connecting businesses with their customers, and connecting people within businesses, and there were some great sessions that pushed thinking there further.</p>
<p>I remain convinced that social media is the perfect tool to preserve company culture and communications in businesses that are increasingly dominated by remote or mobile employees, dispersed across large geographies. There is still much to learn, but it is clear that blogs, even internal ones, improve communication, efficiency and business in general.</p>
<p>&#8216;Traditional&#8217; office workplace designs include &#8216;huddle&#8217; areas and social spaces. The virtual workspace and information infrastructure should as well. However, there are good and bad ways of rolling out social media. To quote one of my rare moments of lucidity &#8220;social media is something that you do with people, rather than too people&#8221; (thank you loudmouthman for capturing that). It needs to me a means to an end, because it is a very empty end in itself.</p>
<p><a href="http://jenny-bee.net/" rel="nofollow">Jenny Bee</a>&#8216;s thoughts on large organizations using video content spawned lots of discussion and set me thinking about the challenge of video again. Some of the discussion was along the lines of can brands be broadcasters (see &#8220;<a href="http://redcatco.com/blog/communication/is-broadcasting-something-to-shout-about/">is broadcasting something to shout about</a>?&#8221;), and also in some very different directions. Video format social media as a marketing tool still presents a number of challenges:</p>
<p> </p>
<ul>
<li>You need quality content. That doesn&#8217;t necessarily just mean quality in terms of the filming (although that is important), but in terms of the information contained in the video. That means covering visual as well as audio aspects.</li>
<li>Video production is time consuming. Unless you are an ace Qik&#8217;er and able to get everything done in the first take (as <a href="http://ourmaninside.com/">Documentally</a> has a knack for), filming and editing is a 1:5 to 1:30 ratio (a few hours to produce a 6 minute video).</li>
<li>A lot of what looks good but &#8220;quick and cheap&#8221; is actually expensive, agency produced footage. Don&#8217;t be fooled.</li>
</ul>
<p> </p>
<p><a href="http://www.SEO-Chicks.com/">Judith &#8216;deCabbit&#8217; Lewis</a> shared her experiences with online reputation management, and those that follow her blog will be unsuprised to hear that chocolate came in to it as well. Businesses need to keep their eyes open these days. What are people writing about them. What are their competitors up to? What is going on in their industry. The good news is that it is easier to do than ever before. The bad news is that it takes time, and very few businesses are doing it.</p>
<p> </p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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		<title>It&#8217;s the Conversation &#8211; Isn&#8217;t It?</title>
		<link>http://redcatco.com/blog/communication/its-the-conversation-isnt-it/</link>
		<comments>http://redcatco.com/blog/communication/its-the-conversation-isnt-it/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 20:34:31 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://redcatco.com/blog/communication/its-the-conversation-isnt-it/</guid>
		<description><![CDATA[Some of what I say here may not be new to followers of the clue train manifesto. If you haven&#8217;t come across it and are interested in marketing or where the web is going, it is worth a read. Websites are a one-way conversation. They give you information, sometimes they even try to tell you [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://redcatco.com/blog/wp-content/uploads/2008/03/benjamininconversation.jpg" alt="Benjamin in Conversation" align="right" border="2" hspace="2" vspace="2" />Some of what I say here may not be new to followers of <a href="http://www.cluetrain.com/">the clue train manifesto</a>. If you haven&#8217;t come across it and are interested in marketing or where the web is going, it is worth a read.</p>
<p>Websites are a one-way conversation. They give you information, sometimes they even try to tell you what they think that you think, which is always a dangerous game. Many websites don&#8217;t give an obvious way to contact the authors, let alone the ability to leave a comment. Talk to the web browser, the site isn&#8217;t listening.</p>
<p>The world of blogs is one of conversations, although there are a lot of lonely voices. With blogs, you can read, you can comment. You get to have your say. There is a two-way communication, the conversation. Or so I thought&#8230;</p>
<p>On one of my blogs I discovered that comments were blocked. Not good. Big error on my part, it was due to a programming glitch. Bad Benjamin. Also this week I had some comments I wrote on a blog deleted. This was a new experience for me, even though I have been commenting on blogs for a few years. The comments weren&#8217;t controversial, and I didn&#8217;t think they were unhelpful. Nevertheless, they were erased. No explanation, no comment, and no way to contact the blogger. Not good, no conversation.</p>
<p>It is a funny type of conversation where people can unilaterally eradicate parts of the dialog. However, that is one of the properties of shiny-new digital media.  <span class="pullquote">These are unusual conversations. When a conversation is mediated by technology, the technology alters that communication</span>. Even the humble telephone changes how we communicate. Subtle, almost imperceptible, things like delay and echo affect how we converse.</p>
<p>Mediums like email, <a href="http://redcatco.com/blog/tag/twitter/">Twitter</a> and blogs are even less transparent. They change the shape of the conversation. It is worth remembering that. One of the things I like about <a href="http://redcatco.com/blog/tag/wiki/">wiki</a> technology is the way that it tracks changes and creates an audit log. That makes more sense of the shifting sands of digital media.</p>
<p>Since I started blogging, the most interesting aspect has been the conversations. It is amazing to watch the way that they can flow from one blog to another. Someone comments here, posts over there, bringing other posts and comments elsewhere. Often the conversation flows right back to where it started. This swirling nature of conversation in the blogosphere is a wonderful dynamic. It is like little sparks of knowledge flying off, as different minds brush together.</p>
<p>I want to listen more, but I am only just comprehending exactly what &#8216;listening&#8217; &#8216;looks like&#8217; in the blogosphere. I&#8217;ll add a blogroll, tweak my WordPress settings and adjust my writing. What other things should a good listening blogger do?</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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		<title>Ways of Keeping a Record</title>
		<link>http://redcatco.com/blog/communication/blogging/ways-of-keeping-a-record/</link>
		<comments>http://redcatco.com/blog/communication/blogging/ways-of-keeping-a-record/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 20:14:39 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[wikis]]></category>
		<category><![CDATA[diary]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://redcatco.com/blog/communication/blogging/ways-of-keeping-a-record/</guid>
		<description><![CDATA[...Seth Godin suggests a novel way of keeping a diary: Use a private (or internal) blog! Regular readers will remember that I think diaries are a great way to plan ahead. Using a blog is a novel idea, but there are various tools that can be used...]]></description>
			<content:encoded><![CDATA[<p>Seth Godin suggests a novel way of keeping a diary: Use <a href="http://sethgodin.typepad.com/seths_blog/2007/11/the-internal-bl.html">a private (or internal) blog</a>! <a href="http://redcatco.com/blog/communication/remembering-to-plan-ahead/">Diaries are a great way to plan ahead</a>,  but it is also important to have a way of looking back, a journal. Why not use your calendar? A simple technical reason: These days most people make their electronic calendars at least semi-public, also, software like Outlook over writes note information if an update to the invite is received.</p>
<p>Using a blog is a novel idea, but there are various other tools that can be used to keep a journal:</p>
<ul>
<li>A text file or document (on the desktop)</li>
<li>A personal wiki (either web or PC based)</li>
<li>A paper journal (you know, those things made from dead trees, you see them in old photos)</li>
</ul>
<p>The challenge with a traditional on-line blog is that it is not private, which significantly limits (consciously or unconsciously) what you write in it.  It is possible to make a blog private &#8211; wordpress.com certainly <a href="http://wordpress.com/blog/2006/08/04/private-blogs/">has this feature</a>.</p>
<h2>The big flat text-file</h2>
<p>You could use a file on computer, in a text editor or word-processor of your choice. If you do, you might want to think about password protecting it &#8211; most word processors and operating systems provide a means to do this. Given the rate of PC and laptop thefts, it is probably well worth it if it contains sensitive information.</p>
<h2>Personal Wikis</h2>
<p>I have found using a personal wiki to be the most effective journal for me. Hosted wikis make me a little nervous from a security perspective, for something as sensitive as a personal diary &#8211; either the wiki or its server could be hacked, or someone could sniff the web traffic, unless the wiki uses SSL or some form of network-level encryption. The good news is that you can run a wiki locally on your own machine, right in your browser, without having to install any server software.</p>
<p>I&#8217;ve settled on  <a href="http://www.tiddlywiki.com/">TiddlyWiki</a>. I did use <a href="http://redcatco.com/blog/productivity/gtd/being-organised-the-wiki-way/">Bladewiki</a> for a while, which is also excellent, especially if you are using Windows Mobile / pocket PC, but I needed something that worked on the Mac and the PC and that could be transported around on a memory stick. TiddlyWiki&#8217;s functionality has moved on in leaps and bound since I started using it and it is improving all the time.</p>
<p>The big advantage of a personal Wiki is that your entries can be tagged and linked to other information in the wiki. Of course a blog provides many of theses capabilities as well &#8211; I&#8217;m on WordPress 2.3 here now so WOWNDADI has tags too. If you are a blogging addict, Seth&#8217;s suggestion might be a great way to start keeping a personal diary to track your progress and record your greatest (private) thoughts. You&#8217;ll have a searchable archive of your inner-world. Just make sure it is secure.</p>
<h2>The paper journal</h2>
<p>It has to be said that there is something very organic about having a paper journal, although I never figured out how to back it up effectivitly or make it fully searchable. Recently I was in a print shop, having some urgent brochures printed up, when an older lady came in and dumped her filofax onto the desk. It looked like she had be using since the 80&#8242;s, it had hundreds of pages. She asked them to photocopy the lot for her! I do hope it was hers. For what she paid to have it copied, I could have bought a good PDA.</p>
<p>My trusty MacBook always seems to be with me these days, which makes it an ideal diary and journal fo me &#8211; especially if a remember to back it up&#8230; You have backed up recently, haven&#8217;t you???</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://redcatco.com/blog/technology/upgrading-to-wordpress-3-3-2/" title="Upgrading to WordPress 3.3.2">Upgrading to WordPress 3.3.2</a></li><li><a href="http://redcatco.com/blog/communication/communication-becoming-fluid-by-getting-uncomfortable/" title="Communication &#8211; Becoming Fluid by Getting Uncomfortable">Communication &#8211; Becoming Fluid by Getting Uncomfortable</a></li><li><a href="http://redcatco.com/blog/technology/wordpress-3-2-intranets-internet-explorer-and-the-web/" title="WordPress 3.2 Intranets Internet Explorer and The Web">WordPress 3.2 Intranets Internet Explorer and The Web</a></li><li><a href="http://redcatco.com/blog/communication/blogging/is-ghost-blogging-ethical/" title="Is Ghost Blogging Ethical?">Is Ghost Blogging Ethical?</a></li><li><a href="http://redcatco.com/blog/communication/social-media-at-a-business-event-but-why/" title="Social Media at a Business Event &#8211; But Why?">Social Media at a Business Event &#8211; But Why?</a></li></ul>]]></content:encoded>
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