Is Ghost Blogging Ethical?

Posted by Benjamin Ellis in Wednesday, September 8th 2010   

Topics: blogging, communication, marketing, Social Media    Tags: blogging, ghost blogging, PR, writing

8 Comments 7,345 views

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This is part 1 of 4 in a series of posts inspired by Steve Farnsworth. I was nudged to join in by Steve Lamb (his post is up already), and so here I am, blogging about the ethics and issues of Ghost Blogging. Before we go any further, I would like to point out that I [...]

Creating a Bad Social Media Habitat

Posted by Benjamin Ellis in Tuesday, June 23rd 2009   

Topics: marketing    Tags: disaster, Habitat, PR, Social Media, twitter

3 Comments 5,336 views

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The Campaign That Went Oops… The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items. It isn’t a great mental [...]

Dominos Pizza – Why Everyone is in PR Now and Employee Engagement Matters

Posted by Benjamin Ellis in Wednesday, April 15th 2009   

Topics: features, marketing    Tags: Dominos Pizza, PR, Social Media, zappos

15 Comments 10,192 views

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I wouldn’t normally blog about a Pizza chain, but this week Dominos have turned themselves into an example of why businesses need to get to grips with social media, and why employee engagement really matters. The best place to start, if you’ve missed the story so far, is with the blog post on The Consumerist [...]