Creating a Bad Social Media Habitat

Posted by Benjamin in Tuesday, June 23rd 2009   

Topics: marketing    Tags: disaster, Habitat, PR, Social Media, twitter

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The Campaign That Went Oops…

The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items.
It isn’t a great mental leap to [...]

Dominos Pizza – Why Everyone is in PR Now and Employee Engagement Matters

Posted by Benjamin in Wednesday, April 15th 2009   

Topics: features, marketing    Tags: Dominos Pizza, PR, Social Media, zappos

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I wouldn’t normally blog about a Pizza chain, but this week Dominos have turned themselves into an example of why businesses need to get to grips with social media, and why employee engagement really matters.
The best place to start, if you’ve missed the story so far, is with the blog post on The Consumerist - Domino’s [...]