The conference examines how social media platforms such as Facebook, YouTube, Twitter, are having a major impact on business practices and culture. How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors? Indeed should you employ internal social networks within your own organisation as a means of facilitating a sharing community amongst your employees, or should you use public open platforms?

I’m looking forward to catching up with familiar faces and joining in a healthy debate about the way ahead for social media in business. There are over a dozen speakers, all active practitioners with hands-on experience, which should make for some good talks and lively panel sessions.

Over the next few days, with the help of iPadio, I’m going to do my level best to speak to each of them about their experiences and what they’ll be talking about on Friday. Here are the conversations I’ve had with folks on the phone so far (I’ve been on the phone a bit!): You’ll find more interviews, and can listen to them live as they happen on the SMiB site.

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