Almost everyone loves a bit of celebration and recognition, so last night was a very special one for us, as theblueballroom and redcatco received this years Digital Impact Award for ‘Best digital employee communication’ based on our work with DHL. It was an incredibly exciting project to work on, taking advantage of the properties of social media to enable DHL staff to celebrate their own history, culture and success. Built and delivered within very tight time scales, and supporting hundreds of thousands of users across the campaign, with eye-wateringly-high sign up rates from the first minutes, it was a great chance to demonstrate all of the team’s skills.
The evening was made all the more special by the judges personally coming over to say how impressed they were with what had been achieved. I shall stop typing and leave you with a photograph of myself, Sheila Parry and the amazing team from theblueballroom clutching our award, and the official press release.
DHL Express’ Innovative Online 40th Anniversary Celebration Scoops Digital Impact Award
FARNHAM, UNITED KINGDOM, Sep 21, 2010 — In 2009, a year of recession, DHL Express celebrated its 40th anniversary. To recognize this milestone and employees’ input with a splash yet without extravagance, DHL launched a global online employee photo competition, designed and built by internal communications specialists theblueballroom with social technology company redcatco. The competition and campaign won Communicate magazine’s Digital Impact Award for the ‘Best digital employee communication’ in the ‘Best use of digital to an internal audience’ category.
The competition generated a staggering 5.6 million hits and 2,800 photo uploads. The inexpensive, globally accessible online solution reached out to all 500,000 worldwide employees of DHL and parent company Deutsche Post DHL and sparked a truly cross-border, cross-level conversation: this user-generated ‘by the people, for the people’ platform saw 3,400 comments being made on the photos. Page views spanned the full three months of the competition, demonstrating ongoing engagement.
The competition showcased DHL Express’ amazing legacy and supported the company’s ‘One DHL’ brand positioning, which celebrates a diverse workforce, global expertise and uniqueness, and joint capabilities. theblueballroom’s expertise on inspiring communications for internal audiences, coupled with redcatco’s specialist knowledge on social technology, made DHL Express’ 40th anniversary a celebration to remember.
DHL is the global market leader in the logistics industry and ‘The Logistics company for the world’. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.