Whether you need to change your current product positioning, or select the best position for a new product idea, this workshop will provide a strategic approach to your positioning and dramatically enhance results.
Structured as a intensive, one-day workshop, your team will walk through a discovery and analysis process that will select and design the best competitive positioning strategy for your product, service or offer. Unlike some workshops that focus on crafting words, this workshop will give you the insights that you need to act and thing strategically.
The Workshop Will:
- Clarify the customer’s choices, challenges and criteria.
- Analyse the direct and indirect competition.
- Select a defensible position for your offering.
- Clearly communicate your position.
- Set an effect marketing strategy.
