The Blog / Social Media

Stop Posting to Social Media When…

Over the last few weeks a few things have unfolded that have provided reminders that, as much as I love all forms of digital communication, sometimes you need to just stop. Step away, and come back later, or pick up the phone, or get on your feet and meet. Here are three checks before you […]

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Business to Business Marketing – The b2bhuddle Event

This is from a  Storify created via an iPad (if you haven’t used Storify before, do check it out – it’s a great way to curate content from across social platforms). I’ve used it to pick out some key tweets from the May 2013 b2bhuddle Event. It was the 6th B2B Social Media Huddle, hosted at Oracle’s building in […]

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Goodbye Posterous

Today is Posterous’s last day. Posterous started in July 2008 and was a great and easy way to share  short-form blog content, and it rapidly became popular. In fact so popular that Twitter acquired it last year. This was clearly a technology and talent acquisition rather than a platform one, and so a little while ago the […]

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Get Visual Get Seen

“I see you” – a phrase most recently made famous in the film Avatar, where the Na’vi tribe use the phrase as a greeting, with a deeper meaning, where the ‘see’ implies a connection with other person. The word ‘see’ is a curious one in the English language. We can ‘see‘ things, but I can […]

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Facebook Pages – can business learn from musicians?

I’ve been thinking about this recently as I’ve found myself in a new musical collaboration and have set up a Facebook page as our first port of call. I’m slightly potty about music, especially new music, so I follow a fair few myself, Facebook pages that is, and I know what works for me. What […]

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The Participation Pyramid

One of the most often cited statistics, when it comes to conversations about the percentage of people who contribute content versus people consuming it, is the 90-10-1 rule. You can read the original post from Jakob Nielsen’s blog, or there is a shorter summary on wikipatterns. It is usually mentioned in the same breath as […]

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An Award Winning Performance

Digital Impact Award for redcato theblueballroom and DHL

Almost everyone loves a bit of celebration and recognition, so last night was a very special one for us, as theblueballroom and redcatco received this years Digital Impact Award for ‘Best digital employee communication’ based on our work with DHL. It was an incredibly exciting project to work on, taking advantage of the properties of social media […]

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About Benjamin

Find Benjamin on twtter, LinkedIn or his personal blog: Benjamin Ellis on the Web.


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