Engaging Employees – Social Media Inside

Are you happy in your job? Do you know what is expected of you in your role? If you answered yes to both, you are in a privileged minority. According to John H. Fleming, Chief Scientist at Gallup Consulting, 43% of employees in the UK are not engaged at work, while 17% are actively disengaged – […]

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The Social Media Expert – Wicked Problems And Failure

Twitter played host to a passionate discussion about social media experts earlier this week, kicked off by a blog post:  6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – reading the post I would say he’s wrong on […]

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How To Dance Your Way To A Crowd

Yes, it’s a YouTube video. But do watch it, it’s a 3 minute 6 second lesson in launching a product or building a community. Filmed during the Sasquatch music festival last weekend, the character in this video danced his way to a following. However, the lesson isn’t about him, it is about the crowd. Here’s a […]

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Caught by a Spy – Easier Than it Sounds

If you are a regular Twitter user, you might have noticed that half of the world seems to have become a spy catcher of late. It turns that catching a spy via Twitter is easier than you might think. It also has some consequences for  social capital, information security and general communication noise too. You are a very fortunate individual […]

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The Social Side of Search – WolframAlpha Wikis Google and Twitter

You can’t so much as sneeze on the web at the moment without hearing about Wolfram Alpha – it is a veritable Swine Flu of the Interwebs – lots of noise, but very hard to sift out real facts. Wolfram Alpha describes its long-term goal as “[making] all systematic knowledge immediately computable and accessible to everyone.” Smells like […]

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Replying Via Twitter

Today’s Twitter rage prompts me to write about @Replies. The habit of putting an “@” symbol in front of a Twitter message, to ‘direct’ it towards another user – has a curious history. They weren’t part of the original design of Twitter, which started as a micro-blogging platform, not an instant messaging system. As early […]

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More on the Death of Free – Marketing

The post on Three Reasons Free Will Eat Itself drew a fair bit of attention. To be clear, I’m not anti-free by any means – I think it can be a great marketing tool – it’s just that it is a very slippery one. For your business (or even yourself) to stand out, you need to be noticeably different […]

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