Twitter played host to a passionate discussion about social media experts earlier this week, kicked off by a blog post: 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – reading the post I would say he’s wrong on […]
Yes, it’s a YouTube video. But do watch it, it’s a 3 minute 6 second lesson in launching a product or building a community. Filmed during the Sasquatch music festival last weekend, the character in this video danced his way to a following. However, the lesson isn’t about him, it is about the crowd. Here’s a […]
If you are a regular Twitter user, you might have noticed that half of the world seems to have become a spy catcher of late. It turns that catching a spy via Twitter is easier than you might think. It also has some consequences for social capital, information security and general communication noise too. You are a very fortunate individual […]
You can’t so much as sneeze on the web at the moment without hearing about Wolfram Alpha – it is a veritable Swine Flu of the Interwebs – lots of noise, but very hard to sift out real facts. Wolfram Alpha describes its long-term goal as “[making] all systematic knowledge immediately computable and accessible to everyone.” Smells like […]
Today’s Twitter rage prompts me to write about @Replies. The habit of putting an “@” symbol in front of a Twitter message, to ‘direct’ it towards another user – has a curious history. They weren’t part of the original design of Twitter, which started as a micro-blogging platform, not an instant messaging system. As early […]
The post on Three Reasons Free Will Eat Itself drew a fair bit of attention. To be clear, I’m not anti-free by any means – I think it can be a great marketing tool – it’s just that it is a very slippery one. For your business (or even yourself) to stand out, you need to be noticeably different […]
In 20 years of working in industry I’ve seen the good, the bad and the ugly, as well as the amazingly brilliant when it comes to business operating models. I have worked in organisations that have practised new models, to different degrees. The results were some of the fastest growing, and most successful, businesses in history. […]
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