Dominos Pizza – Why Everyone is in PR Now and Employee Engagement Matters

I wouldn’t normally blog about a Pizza chain, but this week Dominos have turned themselves into an example of why businesses need to get to grips with social media, and why employee engagement really matters. The best place to start, if you’ve missed the story so far, is with the blog post on The Consumerist […]

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Three Reasons Free Will Eat Itself

It’s the meme that wouldn’t die, but die it should… Last week I attended the Chinwag Live ‘Freeconomics’ session in London, and not long before that I listened to Guy Kawasaki interviewing Chris Anderson at South by South West. While Chris dodged Guy’s low-ball questions out at SXSWi, and focussed on promoting his new book (which may […]

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The Broadcast Anomaly

South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing. In between the Digital […]

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Social Decision Making – Shirky JP and Democracy

This is the second post on Clay Shirky’s talk at LSE, looking at some of the same issues raised, but in the context of decision making and crowd sourced wisdom. I hinted at some of my thoughts in the previous post (Mass Collaboration Snow Joke), and JP has also blogged about it, based on Clay […]

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Change From Within

We want to change things, it is in our very nature to want to make change. But change isn’t an easy thing. Managing change is so complex that you can take whole degree courses in it. That said, there are some fundamental principles that unlock it.

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FOAF – Building Networks With a Friend of a Friend

FOAF? What’s it all about then? Technology is terrible for having interesting things buried in acronyms or abbreviations. FOAF is one of those gems and I’ve been intending to write about it for a long while. Thank you to Dave Terrar (and  weaverluke) for the nudge. These days we are all a bit social on-line. We have always been […]

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The 7 Habits of Highly Effective Pitchers

On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…

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