The Blog / dellb2b

Social Media and the Growing Business

Recently I had the pleasure of joining a round table discussion on the future of Social Media for Small and Medium Business, hosted by Dell and chaired by Neville Hobson – you can read the post on his blog too. It was a Google hangout, with Shel Holtz, Kerry Bridge (Social Media Manager), Lionel Menchaca (Dell’s chief […]

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Business to Business Social Media – DellB2B Huddle

Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of […]

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The Social Media Business Case?

Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem […]

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