The Blog / marketing

The Broadcast Anomaly

South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing. In between the Digital […]

Continue Reading

Is Broadcasting Something to Shout About?

What is happening to traditional broadcasters? Who are the new broadcasters? How should we use broadcast media? What is broadcast media becoming? How do companies communicate in the emerging broadcast world order? These were just some of the topics from the Rebecca Caroe/Creative Agency Secrets “Should Brands be Broadcasters?” event. It stimulated lots of thinking, and there […]

Continue Reading

Seth Godin on Meatball Sundaes

Seth Godin’s books are compulsory reading for any marketer. His latest, Meatball Sundae, is stuck in my inbox, behind a few textbooks. So, I found a way to get it to jump the queue, courtesy of SF Entrepreneur who hosted a call with Seth, which I joined just now. I don’t agree with everything Seth says, but…

Continue Reading


There are some conversations that we are afraid of. An awkward subject raised with a boss. A difficult exchange with a close relative. Explaining bad news. These are understood. There are also conversations that are awkward for a business. A discussion on the web about problems with a product, poor financial results, internal conflicts – […]

Continue Reading
Older Entires

About Benjamin

Find Benjamin on twtter, LinkedIn or his personal blog: Benjamin Ellis on the Web.


Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.