marketing's tag archives
Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media.
Business cases discussions seem to [...]
The Social Media Expert – Wicked Problems And Failure
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Twitter played host to a passionate discussion about social media experts earlier this week, kicked off by a blog post: 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – reading the post I would say he’s wrong on [...]
It’s the meme that wouldn’t die, but die it should… Last week I attended the Chinwag Live ‘Freeconomics’ session in London, and not long before that I listened to Guy Kawasaki interviewing Chris Anderson at South by South West. While Chris dodged Guy’s low-ball questions out at SXSWi, and focussed on promoting his new book (which may [...]
This post might be a little heavy going, but the topics are important in understanding how we can be (and are) manipulated, and how businesses can (and should) go about building trust in an on-line, social media driven world. Last week I attended the Wealth of Networks conference, looking at the challenges of Next Generation [...]
South by South West Interteractive was even more of a whirlwind than I imagined it would be, and I had imagined it being frenetic. The event brings together people from the film, music and digital interactive spaces, which provides a rich context in which to talk about the future of marketing.
In between the Digital Mission [...]
What is happening to traditional broadcasters? Who are the new broadcasters? How should we use broadcast media? What is broadcast media becoming? How do companies communicate in the emerging broadcast world order? These were just some of the topics from the Rebecca Caroe/Creative Agency Secrets ”Should Brands be Broadcasters?” event.
It stimulated lots of thinking, and there are [...]
Seth Godin’s books are compulsory reading for any marketer. His latest, Meatball Sundae, is stuck in my inbox, behind a few textbooks. So, I found a way to get it to jump the queue, courtesy of SF Entrepreneur who hosted a call with Seth, which I joined just now. I don’t agree with everything Seth says, but…
