On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…

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I’ve been ‘doing’ startup technology businesses for over 20 years now. During that time lots of things have changed, and lots of things have stayed the same. It can [...]