The Campaign That Went Oops… The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items. It isn’t a great mental […]
After being caught calling myself a social media expert during the BBC Radio 5 Live Pods and Blogs program this morning, I’d better explain what I’ve been up to. Having stumbled into digital communication in the 80’s, I was always captivated by the ability of technology to change things. In the 90’s I was able to […]
Are you happy in your job? Do you know what is expected of you in your role? If you answered yes to both, you are in a privileged minority. According to John H. Fleming, Chief Scientist at Gallup Consulting, 43% of employees in the UK are not engaged at work, while 17% are actively disengaged – […]
Twitter played host to a passionate discussion about social media experts earlier this week, kicked off by a blog post: 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – reading the post I would say he’s wrong on […]
Today’s Twitter rage prompts me to write about @Replies. The habit of putting an “@” symbol in front of a Twitter message, to ‘direct’ it towards another user – has a curious history. They weren’t part of the original design of Twitter, which started as a micro-blogging platform, not an instant messaging system. As early […]
In 20 years of working in industry I’ve seen the good, the bad and the ugly, as well as the amazingly brilliant when it comes to business operating models. I have worked in organisations that have practised new models, to different degrees. The results were some of the fastest growing, and most successful, businesses in history. […]
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