B2BHuddle – With Brian Solis
On 15 Jul, 2013By Benjamin Ellis With 1 Comment
This post is based on a Storify of the B2Bhuddle event on Friday. I’ll follow up with a post on the round table shortly, but wanted to share some of the thoughts and insights that came up during the talk Brian Solis gave, and the interactions on Twitter.
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“Only 34% of social marketers use clear metrics to link social strategies with business goals & outcomes” @briansolis #B2Bhuddle
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Two thirds of the room have skipped the instruction manual & searched YouTube for a video instead. Take note product marketers! #B2Bhuddle
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“Doesn’t matter what we call social media; what matters is how people behave when using it and what we can learn from that” #B2Bhuddle
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Whats the future of business?
Follow #b2bhuddle later today for some insights from thought leaders inc. @briansolis
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#Socialmedia stays within a silo until it creates value for an organisation and then forces a re-think. @briansolis #b2bhuddle
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#b2bhuddle What will drive #socbiz change? Simply consumer consumption will force change = #youthquake HT @katyhowell @briansolis
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One stat from @briansolis at #B2Bhuddle that is sad (for me) – 44% of companies don’t plan to hire anyone to do data analysis. REALLY?!
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#b2bhuddle @Sheldrake Future of #socbiz, no org charts; empower individuals w/ understanding of their value to org & coalesce w/ #likeminds
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Find new ways to be more than innovative. Be genuinely helpful for customers to be disruptive
#B2Bhuddle @briansolis pic.twitter.com/9f7EcELL1b -
Home and armed with charged tech! Many thanks to @briansolis for his talk at #B2Bhuddle lovely to put faces to tweets & meet some new ones
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Amused by this photobomb on my phone from tonight – can you spot @richardbagnall? 🙂 #B2Bhuddle pic.twitter.com/qNDGns2Kg2 -
If the social investment was bigger, if we applied a balanced scorecard then we can push for digital transformation #B2Bhuddle
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@briansolis talking about the importance of leadership, vision, purpose, story and values in b2b. I actually want to high-5 him #b2bhuddle
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The best B2B companies are those that are adapting to the B2B2C model and putting the end user at the heart of their strategy #B2Bhuddle
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Think beyond social media. It’s the first step in a journey towards designing and creating customer experiences. @briansolis #B2Bhuddle
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Even the most senior people make decisions emotional & relationally. Yes you need the numbers, but you need the relationship too #B2Bhuddle
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I have found it! The Future of business is here! @simonjhughes #b2bhuddle pic.twitter.com/GyQyl9tI60 -
#b2bhuddle the customer journey is not a funnel. Using that model is audacious today @briansolis
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My book is all about getting technology to communicate…… @briansolis #b2bhuddle pic.twitter.com/H7SX98joFk -
#b2bhuddle pic.twitter.com/jYLXgcPdLM -
RT @AllthingsIC “Employee engagement = key to success.” @briansolis < Yup. Essential for every business, engaged emp are crucial #B2Bhuddle
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customer journey is not a funnel at all. And it never ends. It’s defined by the influence loop says @briansolis #B2Bhuddle
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Born digital: products which work across all devices & platforms #b2bhuddle
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This is the “cluster funnel” @briansolis
It’s breaking/broken/wrong #B2Bhuddle pic.twitter.com/ssCzzGqGa6 -
Born Digital – if you an conceive and implement strategies that work across all devices and platforms< Huge opp. for innovation #B2BHuddle
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“Employee engagement = key to success.” @briansolis < Yup. Essential for every business, engaged emp are crucial #B2Bhuddle
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“Use technology to make you more relevant.” @briansolis – tools provide leverage to solve problems, start with the problems. #B2Bhuddle
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business needs to appreciate that they are serving a connected audience and to ignore that is folly #B2Bhuddle
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Listening to @briansolis #b2bhuddle the connection economy is about brands people want to respond to > action potential #wtf #synapses
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B2B companies should take a B2B2C approach @briansolis #B2Bhuddle
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Need to engage with new customer journeys in business -can’t expect customers to act as they always have #B2BHuddle #bizreimagined
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RT @duncanburford The companies that win, that use technology to enliven their vision, start from scratch – @briansolis #B2Bhuddle
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#b2bhuddle Your employees speak about your companies online and reach your customers. Take care of your vision.
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The companies that win, that use technology to enliven their vision, start from scratch – @briansolis #B2Bhuddle
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RT @BereniceBory: We can’t look at one audience/market anymore. 3 groups: traditional, digital, connected @briansolis #B2Bhuddle
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Uh oh! @briansolis has put a quote up that is longer than 140 characters. Panic ensues in the room 😉 #b2bhuddle #SolisUK
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@katyhowell but what about all that brand equity (sunk costs)? Cc@briansolis #B2BHuddle
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This is where we should start when building business development strategies… @briansolis #B2Bhuddle
#blankslate pic.twitter.com/TFvsfUIOFm -
.@briansolis showing off a blank slide – reflects a blank canvas and best companies are starting from this point #B2BHuddle #bizreimagined
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Think defining generation by age is on the way out in business – instead it’ll become about comfort with new tech and approaches #B2Bhuddle
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I feel generation challenged. Who am I? Connected consumer, GenX or all of the above. @briansolis #B2Bhuddle
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RT @Westofcenter: the connected generation is about behaviours and transcends conventional demographics #B2Bhuddle < it’s about culture
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You can remain the social media champion in your company or use it to drive real business change and impact @briansolis at #b2bhuddle
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Take the time to understand who your customer is, what problems you want to solve for them @briansolis #B2Bhuddle
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The companies that are winning now are the ones that start from a blank slate. What problem do you want to solve? Start there. #B2Bhuddle
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#b2bhuddle Generation C – the connected generation – is not about age…it’s about behaviour-
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Rachel Miller’s post on Vine
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Where, how why. Any strategy should start from scratch. #B2Bhuddle
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RT @Westofcenter: 66% pf social media marketers don’t develop metrics says @briansolis #B2Bhuddle. That’s scary
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most companies don’t align their soc med activities with their business goals, says @briansolis #B2Bhuddle
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“If you’re not looking at me – I’m doing my job right, were making the conversation bigger than this room” @briansolis #b2bhuddle #wtf
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The rise of the connected customer. @briansolis “I’m doing my job right if I’m talking to foreheads – people in the stream” #b2bhuddle
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Know your business, know who you want to talk with, be part of their everyday living – they’ll teach you how to change #b2bhuddle
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RT @briansolis ‘You can champion social media, or you can champion transformation’ #b2bhuddle
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Understanding the customer beyond the demographic #B2Bhuddle pic.twitter.com/QWHgQeZjkz -
Is your marketing strategy still quarterly funded and locked into campaign spend? #ConnectedConsumers #B2Bhuddle
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Without understanding social science can’t possibly hope to benefit from the new tools & opportunities. Will be same old business #b2bhuddle
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Generation C – the connected customer – are they the last generation we’ll define in relation to digital before its part of norm? #B2Bhuddle
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It’s all about change management, and not only about technology #b2bhuddle
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#b2bhuddle Champion organisational transformation…use technology to be more relevant – @briansolis
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Rachel Miller’s post on Vine
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Disruptive technology is changing behaviour. Marketing budgets are being redeployed. #b2bhuddle
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.@briansolis Do you focus on social media or do you focus on the larger picture of Business Transformation? #B2BHuddle #Bizreimagined
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Disruptive technology is changing behaviour @briansolis #b2bhuddle pic.twitter.com/ALzR1LVfVN -
Uh oh! @briansolis has put a quote up that is longer than 140 characters. Panic ensues in the room 😉 #b2bhuddle
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#B2Bhuddle Disruptive technology is changing behavior.
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Most companies haven’t yet asked their connected customers what they want (75% say no or don’t know) #B2Bhuddle
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Amazing that 2/3rds of companies develop social strategies without a clear end goal in mind. #B2BHuddle
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Business case based on technology won’t be adopted by SLTs or c-suite. Talk about behaviour. @briansolis #b2bhuddle
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#b2bhuddle @briansolis Smart #B2B companies understand their customer’s customer > “B2B2C” #scrm #SocBiz
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Even those companies with case studies that we celebrate are largely not linking social to business outcomes. #B2Bhuddle
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66% pf social media marketers don’t develop metrics says @briansolis #B2Bhuddle. That’s scary
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If it’s relevant and makes sense it must be common sense, connected communities live and learn together @briansolis @jangles #b2bhuddle
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Altimeter study found only 34% are using clear metrics to associate social activities with business outcomes #bizreimagined #B2BHuddle
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Social media won’t bring about change that businesses need to succeed in the “new world” – people will. #b2bhuddle pic.twitter.com/GoPI30iUI9 -
The book as an app. Paper, a navbar & @gapingvoid cartoons. A great recipe from @briansolis #b2bhuddle #wtf #solisuk pic.twitter.com/c36rFJpFvP -
SoLoMo is the new normal j.mp/1drFFYo #b2bhuddle
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RT @AllthingsIC #B2Bhuddle “Tech is evolving but companies are not, and they are dying” @briansolis pic.twitter.com/DBsVBCpi4l -
.@briansolis Social media won’t change things alone, just 1 of many things we need to embrace to prepare for future of business #B2Bhuddle
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Behaviour is more important than just looking at social, media, digital or whatever. It is about the behaviours of people #B2Bhuddle
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#B2Bhuddle “Tech is evolving but companies are not, and they are dying” @briansolis pic.twitter.com/yzyxAshngg
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Doesn’t matter what we call social media, what matters is how people behave when using it and what we can learn from that #B2Bhuddle
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Selling #b2b based on knowing the needs of end customer. If direct customers won’t learn what they need someone has to show them #b2bhuddle
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Smarter b2b companies are adopting b2b2c strategies to help customers sell more to the ultimate customer @briansolis #B2Bhuddle
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Whatever business you’re in or challenge you face, it’s all open to innovation and opportunity says @briansolis #B2Bhuddle
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Digital Darwinism by @briansolis #b2bhuddle pic.twitter.com/B6pOsvh0Zj -
RT @marksampson Innovation and creative thinking can make a staid industry special again @briansolis at #b2bhuddle
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The way af reading books has changed. It is not any more linear. You can jump from one part to other. #B2Bhuddle
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.@briansolis some huge brands we’ve grown up with are dying because of their failure to adopt – victims of digital darwinism #B2Bhuddle
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New way of writing books has academic application says @briansolis. So needed. #b2bhuddle #education
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When writing the #wtf book @briansolis had to rethink it. Creating a reader experience that let’s you dip in and out #B2Bhuddle
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.@briansolis We can still be innovative in traditional industries – have used UX principles to guide new book and its structure #B2Bhuddle
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#B2Bhuddle important points in #wft are kept to 140 word sections in a book. We’ve retired our brains. authors need to rethink @briansolis
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.@briansolis: book doesn’t have to be read cover to cover, can jump about and has its own navigation bar #B2BHuddle
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.@briansolis now speaking at #b2bhuddle to a full room of business innovators & thought leaders on a Friday night! pic.twitter.com/gaW13ROvDG -
#b2bhuddle @BrianSolis #SocialMedia enters organisations either through an “Aha” (Value) or “Uh-Oh” moment (Crisis). #wtf #socbiz
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Studying ux is not just for designing apps or website, it is about connecting with shared experiences #B2Bhuddle
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Thank you to Dell for the copy of @briansolis‘ #WTF and to Microsoft for hosting tonight’s #b2bhuddle event
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.@briansolis studied UX before starting on new book – studied how the connected generation read and what makes them share #B2Bhuddle
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@briansolis takes to the stage at #b2bhuddle pic.twitter.com/BusZqtF5J9 -
And we’re off – follow #B2Bhuddle for info from @briansolis‘ talk at Microsoft, London pic.twitter.com/YrnjbMC6Ya -
@briansolis takes the stage #B2Bhuddle discussing latest book #wtf what’s the future of business thanks to @KerryBridge @Dell @jangles
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#b2bhuddle with @briansolis about the future of business #wtf (@ Microsoft w/ 7 others) [pic]: 4sq.com/15Be8D4
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Listening to @jangles welcoming us to #B2Bhuddle pic.twitter.com/2tPfI9Uxpb -
Always appreciate time with @briansolis – he has an amazing ability to get you thinking; that’s gold dust in a 140 char world. #b2bhuddle
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Neville Hobson @ #b2bhuddle @ Microsoft instagram.com/p/brPJiplKWG/
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So #B2Bhuddle roundtable is over. Now on to the talk. Looking forward to it.
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#b2bhuddle Is #SocBiz about corporate anthropology? Natively understanding & knowing how to interact w/ customers cc @briansolis
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#BigData is great ~ providing indicators on behavioral shifts & enabling strategies around predictive modelling @briansolis #B2Bhuddle
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From leadership to social media execs, we can push change through a pincer movement of education #B2Bhuddle
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Interesting: we are not going to win the transformation fight with social media as the game changer #B2Bhuddle
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Set the business case first and then use social media as validation, proof case etc says @briansolis #B2Bhuddle
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Making social change is about finding the sense of urgency that forces innovation. #B2Bhuddle
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Can you use the term #social in your organisation and be taken seriously? #b2bhuddle pic.twitter.com/Q1QSuz8o34 -
All about ending the vicious cycle. RT @katyhowell: Sometimes the social media spend is just too small to get c-suite attention
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Roundtables getting really warmed up on belief, philosophy and behaviour for social business #B2Bhuddle
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@katyhowell or is it that cSuite arent using soca media in the same way? #b2bhuddle
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Hey Marketing Manager, meet Customer services manager.
Let’s talk! Alleluia moment #b2bhuddle pic.twitter.com/CXJSTE6D6p -
Some times it is that the social media numbers (spend) is just too small to get c-suite attention.
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Great analogy from @briansolis on pending #Youthquake
Massive changes coming. Businesses that only react, will be too late #b2bhuddle -
Really good to hear! #abetterway
“Conventional segmentation of customers for targeting purposes is all but dead at @tefdigital” @B2BHuddle -
Best orgs have discovered – engagement begins with empathy & value creation. This takes direction & transformation @briansolis #b2bhuddle
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Roundtable prep #b2bhuddle instagram.com/p/bq-86IyV_t/
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Not what I expected at the start of today’s #b2bhuddle.
But then you SHOULD expect the unexpected. #SharkNado
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Major talking point in the pre-#b2bhuddle roundtable with @briansolis is… #sharknado 🙂
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Richard Nicholson’s post on Vine
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A serious collection of minds in front of me at #b2bhuddle round table. sdrv.ms/1buRJKb
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All set for the #b2bhuddle. See you soon.
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Looking forward to this roundtable > RT @katyhowell Thank you @KerryBridge & @jangles for inviting me to #b2bhuddle roundtable. Very excited
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Off to prepare for the #b2bhuddle in London. Looking forward to see you! eventbrite.com/s/e2BV
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@SkillWillUK now the necessary shoping is done getting ready for #b2bhuddle with @briansolis @TheLeedsMal @janelesley @Oodleconsulting
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Whats the future of business?
Roundtable discussion this evening with @briansolis
Follow the conversation: #b2bhuddle pic.twitter.com/cAdyKpCvsI
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[…] Brian’s talk – this is a full account of all the Tweets, pics and Vines. Benjamin Ellis has written about the night on his blog Flickr set by Benjamin Ellis Gloria Lombardi’s blog B2BHuddle […]