This is very old, 1982 in fact, but 31 years on it is still solid advice, and Oglvy’s twitter account tweeted it. While is is about memos, it applies just as well to email. And while point 10 is harder in today’s global businesses, with flexible working and distributed locations, it is still the best […]
Want to write better web copy? I’ve got back to some fairly heavy-duty blogging recently, just as Google retire Google Reader. The trip inspired me to add a some suggestions for web writing: Whose words are these? Remember how you use Google to search for ‘stuff’: people do not search for adjectives / adverbs, they search […]
This post is, at least in part, triggered by a guest post on Vicky Beeching’s cybersoul blog: Introverts, extroverts, and why Twitter is like Narnia. The post is by Tanya Marlow, and she brings a unique perspective to the issue. It resonated with a couple of posts written here back in 2008, so it seems like a […]
At the end of 2011, during an interview at the Social Workplace Conference, in London one of the questions posed to me was “what conversations would you like to be having about social media in the work place in 24 months time?” Well, it’s twelve months on, so it’s an interesting checkpoint to see what sort of conversations […]
This TED talk has now had over 500,000 views on YouTube. I started writing this post 3 years ago. It’s sat in my drafts folder, simply because there are so many things to say about it. And I wanted to get it right. I wonder how many critical business breakthroughs have got stuck, and then […]
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