Photo with thanks to Mel Carson of Microsoft Advertising At Dell’s second Business to business social media event, Neville Hobson gave a great overview of the current status quo in social media. My synopsis: Social media is about relationships. Word of mouth has an increasing impact on purchasing behaviour, and social media accelerates word of […]
Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem […]
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