The Blog / Habitat

In Search of the Habitat Intern

It seems an age since posting about Habitat UK’s mis-steps into Twitter. Since that post, Habit have apologised – although not yet on the place where the deed was done: Their @habitatuk twitter account. One of the big differences between “traditional” media and social media is the almost infinite bandwidth of the later. Whilst mainstream […]

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Creating a Bad Social Media Habitat

The Campaign That Went Oops… The @habitatuk Twitter account looks all nice and shiny today, but that isn’t how it started out for the UK retailer. Last week an account in their name started spewing messages about their Spring/Summer collection, but tagged with random keywords from Twitter’s trending topics items. It isn’t a great mental […]

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