The Blog / pitching

Pitching A Business – TechCrunchTalk

This week’s TechCrunch event was a rare treat: 8 European startups pitching. TechCruncheMike Butcher gave the start ups 90 seconds to pitch their business. The ‘Tech Factor’ panel then responded to the pitch – in very civilised way. Finally the pitcher had 10 seconds to even the score… Erm… I mean clarify their pitch. I […]

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The 7 Habits of Highly Effective Pitchers

On the way home, my thoughts turned to “what makes a good pitch?” Over the years I’ve been on both sides of the table, prepping the pitches and pitching businesses for funding, but also listening to company pitches with a view to investment or acquisition. As I was describing these my ever astute COO, she said “That sounds like the seven habits of highly effective pitchers”, so here they are…

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